After four seasons and 2,000 satisfied students of the HOWtoWOW Academy, the Croatian Association of Communication Agencies (HURA) has announced the organization of a special HOWtoWOW Academy, which will be held from 21 to 23 January 2016 in the form of a three-day workshop on the topic Account Management. The workshop will be led by renowned marketing consultant and coach Sam Moorthy.
Board member of HURA, Davor Bruketa, said on this occasion: “We have prepared a special edition of HOWtoWOW Academy for next year. A real treat comes in the form of a three-day workshop dedicated to account managers, who are the key link between clients and agencies. How to improve their skills to maintain a good relationship between the two sides will be shown to us by the acclaimed lecturer Sam Moorthy, a professional consultant and trainer whose portfolio, among other things, includes activities such as brand development and communication strategies. Participants of this workshop will gain competitive knowledge and hear about a lot of good case studies, and thus reaffirm the great value of HOWtoWOW Academy.”
The three-day workshop is intended primarily for experienced agency professionals. During over 20 hours of interactive training they will have the opportunity to acquire particular knowledge on advising clients about brand management, the harmonious coordination of projects with external advertisers and developing a strong and functional agency team. The organization of the workshop will be approached from the perspectives of the client, the agency and brand development, and the number of participants is limited.
Before switching to professional consultations, Sam Moorthy held the position of Regional Account Director at Grey for 15 years, where his main clients were the brands P&G, GSK and Mars. His workshops and long-term training programs are made to order, and their focus is on facilitating the identification and solution of problems towards increased productivity, growth and job satisfaction.
More info at: www.how-to-wow.hura.hr.
