The global campaign, which includes seven TV spots, is the result of a partnership that Fiat Chrysler Automobiles struck earlier this year with Disney and Lucasfilm to co-promote “Star Wars: The Force Awakens,” which opens on Dec. 18.
Cars, of course, don’t exactly play a starring role in the galaxy far, far away — unless the Landspeeder counts. But Fiat Chrysler is seeking to put its own auto-centric spin on the movie. For instance, an ad for Dodge (seen here) shows white Dodge Chargers, Challengers and Durangos playing the role of Stormtroopers, while a black Dodge Viper stands in for Darth Vader.
The ads were created to run in the U.S., Canada, Mexico Argentina and Brazil, with additional spots slated for Europe, Middle East and Africa.
The ad agency that worked on the spots is Doner, while Industrial Light & Magic created some custom content for the Jeep ad. The automaker is among seven brands that Lucasfilm announced in August as partners for an “expensive, historic promotional campaign” supporting the movie release. The other partners are Subway — which also released a Star Wars ad this week — as well as CoverGirl & Max Factor, Duracell, General Mills, HP and Verizon.
https://www.youtube.com/watch?v=7ESP8bPldl0
