Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Pirelli calendar
IMAGO ZAGREB AND NEW MOMENT BELGRADE IN THE EUROBEST SHORT LIST
Regional agencies IMAGO Zagreb (PR category) and New Moment Belgrade (Indoor category) are on the Eurobest shortlist this year.
Imago reached the finals with its “Suglasni(k) za Život” (Consonant-Consent for Life) work, done for the Croatian association Transplant.
New Moment joined the race for Eurobest award with its billboard “Dugme za Pomoć” (Button for Help), created for the Red Cross Serbia.
Award ceremony will be held tonight in Antwerp.
SEVENTH CONTEMPLATION, NEW BOOK BY JURE APIH
A new book by the legend of the Slovenian and regional advertising profession, Jure Apih, just emerged from the presses, entitled “Sedmo razmišljanje” (Seventh Contemplation). The book contains a selection of his opinions from the Nedelovih sedam section of Slovenian Delo, published between December 2011 and December 2015
Jure Apih, the founder and first editor of Marketing Magazine, describes himself as a multipractic pioneer. According to the foreword to his book “Sedmo razmišljanje”, he started his voyage in marketing and advertising when these actually didn’t even exist. He founded the first real advertising agency in the former Yugoslavia and together with his associates won all the prizes that could be won. He was the driver of construction of the Slovenian marketing infrastructure, President of the Slovenian Marketing Association and co-founder of the Slovenian Advertising Chamber. With the Marketing Magazine he launched and organized the Slovenian Advertising Festival and New European creative festival The Golden Drum, and then the Intercontinental Festival The Cup
GRAYLING SERBIA AGAIN THIS YEAR ON THE SHORTLIST FOR EUROPEAN EXCELLENCE AWARDS
Consulting firm Grayling Serbia again this year is on the short list of the selection of best European projects and campaigns in the field of public relations – the European Excellence Awards.
The project, which advanced to the finals in the category of best projects from the area of SE Europe (the markets of Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro and Bosnia and Herzegovina), was the TLC’s Cake Boss Treats Serbians to the Sweetest Hours of Their Lives. This integrated multi-channel campaign for TLC, the leading women’s lifestyle channel in Serbia, which is part of Discovery Network, was conducted in partnership by team of consultants from Grayling Serbia and the creative agency SuperDot, in June 2015.
In addition to this campaign, Grayling also entered the shortlist in the category of CSR projects implemented in the Russian market.
More info here.
CROATIA: TEN MILLION HRK ANNUALLY TO MAKE CHILDREN ADDICTED TO BRANDS
Out of approximately 800 million Croatian kunas (HRK), which according to estimates is the “weight” of TV advertising market in Croatia, annually about 10 million HRK is spent on advertising to children.
The contents for the youngsters include about 20,000 videos, but not only that a large number of them are not appropriate and do not promote “healthy” consumer habits, a lot of them target children even outside of children’s programs, counting on their increasing influence on purchases.
According to research, in the US alone children annually receive about $ 40 billion in spending money, but their impact on the spending of adults, on cars, household appliances, fixed and mobile telephony, even drugs or food supplements for the heart, pressure, dementia… amounts to a staggering $ 700 billion.
IN 24 HOURS, PIRELLI’S CALENDAR SHOWED HOW QUICKLY A BRAND CAN MODERNIZE ITS IMAGE
It’s not often that a tire company burns a path across the Internet the way Pirelli did when it took the wraps off its 2016 calendar this week.
This Italian tire company on Monday in London unveiled its newest calendar, in which they broke with half a century’s worth tradition of making calendars with skinny, chesty and scantily clad models, and instead devoted the 2016 calendar to “women of outstanding professional, social, cultural, sporting and artistic accomplishments.”
This means goodbye to models like Natasha Poly, Isabeli Fontana, Kate Moss and Guinevere van Seenus, and hello to Yoko Ono, UN Refugee Agency goodwill ambassador Yao Chen, writer and social critic Fran Lebowitz, arts patron Agnes Gund and veteran poet and rocker Patti Smith.
Of the younger women of achievement included in the calendar there are Amy Schumer and Serena Williams. Photographs for the calendar were made by legendary Annie Leibovitz, who shot her influential models in black and white and – mostly – with their clothes on.
A CHRISTMAS AD THAT TOUCHED THE WHOLE WORLD
The main protagonist of this Edeca ad is an old man who hopes for his children and grandchildren to visit him for Christmas. But they are ‘overwhelmed’ with numerous obligations and they call to tell that again this year they will not going to make it.
The sad grandpa briefly mourns, and then devises a plan to make the whole family still flock to his house for Christmas.
In just three days the ad has been seen by more than 17 million people.
ZUCKERBERG SURPRISES THE WORLD
Facebook CEO Mark Zuckerberg on Tuesday had two huge announcements.
First one was that his wife Priscilla gave birth to a little girl whom they named Max. Second, he decided in her honor, during his lifetime, to donate 99% of his and his wife’s Facebook wealth, which today amounts to about $45 billion! The donations will be directed toward “advancing human potential and promoting equality”, and will be carried out through a new organization, the Chan Zuckerberg Initiative.
These news come only days after Zuckerberg announced he would join Bill Gates in The Breakthrough Energy Coalition fund, which will invest in clean energy and “ideas that have the potential to transform the ways we produce and use energy.”
ADOBE IS SHUTTING DOWN FLASH BRAND
Adobe quietly announced they would be closing their Flash brand, partially putting an end to the insecure and hack-prone software. As of January next year, Adobe will be steering developers towards their Adobe Animate CC application, based on the more secure and versatile HTML5.
Although the Flash name will be gone, Adobe will continue to support the software as it is still used on games and some ads.
COCA-COLA, VISA, ADIDAS PRESSURE FIFA FOR INDEPENDENT OVERSIGHT
FIFA’s top sponsors have sent a message to the global governing body in football, saying they want true reforms only days before a key meeting is to be held in the organization, which is set to define the proposed changes. These reforms come after a great corruption scandal that has resulted with the arrest of FIFA’s top officials in the US, and which effectively put an end to Sepp Blatter’s long reign in football’s umbrella organization.
Coca-Cola, Adidas, Visa, Anheuser-Busch InBev and McDonald’s sent a letter to FIFA in which one of their key demands is independent oversight over the implementation of reform processes, which this organization is resisting. Top sponsors, who invest roughly $100 million during a four year cycle of the World Cup also called for greater transparency, accountability, respect for human rights, integrity, leadership and gender equality.
VW’S SALES IN US PLUNGE 25%
Volkswagen’s sales in the United States dropped by 25% in November, in the wake of emissions scandal. This was the steepest decline in company’s sales in the US since September 2008.
MICROSOFT LAUNCHES AD CALLING FOR HOLIDAY TRUCE WITH APPLE
In their last year’s holiday ads Microsoft compared its Surface pro 3 with Apple’s Mac Book Air, but this year the company calls for truce with Apple in a brand oriented Christmas ad.
The spot which will air on December 3 features Microsoft employees along with Harlem children’s choir, singing “Let There Be Peace on Earth” in front of the Apple store on 5th Avenue in New York. The spot was created by McCann’s M:United.
Kathleen Hall, corporate VP-global advertising at Microsoft, explained that due to security reasons Microsoft had to ask for Apple’s permission to film in front of their store, and that Apple allowed it although they didn’t know what would be filmed. After Microsoft employees started singing, Apple staff came out of the store, and what followed were hugs of the employees from the two rival companies.