Emirates made its old billboards into 200 school bags for underprivileged children in South Africa
Amid the World Environment Day, the Emirates airline has used its old advertising billboards and turned them into 200 school...
Social responsibility
For decades now Mercator firmly stands behind its legendary slogan “The Best Neighbour”
By: Amela Ajanović Sometimes it turns out that it's much easier to create a big idea than to implement it...
Legacy brands turn to causes and social missions to fend off challengers
Source: WARC In the face of competition from agile, mission-inflected challenger brands, large incumbent brands are adopting campaigns that reflect...
Epica Awards announces Responsibility Grand Prix
The Epica Awards has kicked off the new year by announcing a new prize: the Responsibility Grand Prix. The prize...
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