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    The M6 Educational Centre: We are proud to announce that the Professional Training Digital Marketing Vol.2 is on the way

    Institut-Terra-naslovnica

    Instituto Terra inspires new work by Gilberto Gil

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    Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok

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    DROM agency for COCKTA

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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Home Opinion

A New World and the Trust-Eating Virus

The coronavirus pandemic will have many consequences… the scariest being the hundreds of thousands of victims around the world, with millions more infected and even more laid off. A huge economic recession will follow, probably the greatest in 100 years. Over the coming few years, nationalist ideas and extreme political currents (far right and far left) will certainly gain in popularity. The EU will face an enormous challenge and must either reform itself root and branch or cease to exist in its current form…

09/04/2020
in Featured, Opinion
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Author: Miša Lukić

Our world has failed its most important test, the test of its humanity. Had the members of the EU come together and intervened immediately to help Italy, deploying their full human and material resources, and then done the same for every other country attacked by the virus, things might well be very different… the virus has spread like wildfire, but had we all mobilised our equipment and firefighters to put it out, perhaps we could have done so, or at least contained it… but everyone started looking out for number one, seeking cover from the fire, and building wooden fences… there’s been a failure of true togetherness in good times and bad, because, it turns out, countries don’t form their alliances or cooperate based on common values or an advanced morality but purely on material interests…

Another sign the world is in major crisis is that countries are all making individual plans to exit it, even though it is clearly a global health and economic crisis that can only be solved by the world pulling together. The invisible enemy, as some are calling it, can only be beaten by visible community and unity. You fight enemies by making friends. That is how it has always been and always will be. People unite to overcome adversity and to create a better future together, for themselves and for future generations.

This virus attacks everything. It is fatal when paired with an underlying health condition… which puts the current global system itself at serious risk, given the many signs that it is itself fundamentally unhealthy and suffering from a host of afflictions… we all know how much more the world invests in arms to destroy people than in healthcare to protect them… the arms race has after all not been to develop weapons to bring down a comet that could destroy the world so much as nuclear projectiles that can handily extinguish all human and other life on the planet… we all know that every day we are destroy yet more of the planet’s vital natural resources, resources on which the survival of future generations depends… we all know that really-existing shareholder capitalism places corporate profit and money over human lives and mother nature…

This virus may attack the respiratory system on the human body, but in the world of human relations it attacks trust, which is the social oxygen we need to survive and develop a proper global community…

The ability to establish and build trust is a key feature of societal and economic relations. Without trust, yes, development and progress are endangered, but more importantly so is survival. Trust between people and nations creates an immune system that can fight off every threat.

We all see that trust in and between people is at great risk and that we must preserve and restore it at all costs. We all need to focus on restoring our lost trust by our behaviour and actions… every individual or government action must also aim at building trust between people and nations… only then can this global crisis be a positive turning point…

One bright spot is that there are new kids on the block, new generations who consider the planet their home and collaboration their natural “modus operandi”… Our job is to support them…

P.S. If we don’t finally come to our senses after this crisis, I hope those new generations give us the finger before just getting on with building a NEW WORLD…

Tags: COVID-19New StartegySerbia
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