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Polaris: What brands can do during and after COVID-19

The disruption the Coronavirus is creating is on the increase and it is certainly creating a ripple of nerves across all industries

Ekrem DupanovićbyEkrem Dupanović
25/03/2020
in News
Reading Time: 1 min read
Pročitaj članak na Bosanskom

In these distressing times, it is important that we rally around a sense of community and be the beacons of optimism. A pandemic will always follow with a recovery phase. Whilst we need to prepare for the short term, the long run will remain just as important.

Polaris, the new I&F Grupa agency specializing in data analytics, business consulting and market prediction, provides key conclusions and tips on how brands and different business categories can and should respond in the short and long term during and after the COVID-19 pandemic.

Find the presentation here.

Katarina Kostic is head of Polaris. For more information, please contact hello@polaris-see.com.

Autor

  • Ekrem Dupanović
    Ekrem Dupanović
    EKREM DUPANOVIĆ, founder of Media Marketing portal, author of the Creative Portfolio He started working in the advertising and PR industry 54 years ago (in 1970). For the first 15 years, he worked in the economic and advertising program of Radio Sarajevo (1970-1985), after which he joined the marketing agency OSSA, where he led the sports marketing team for five years. In 1990, he was appointed director of the Yugoslav-Swiss marketing agency IMS/STUDIO 6 Yugoslavia, established through a joint venture by OSSA and IMS/STUDIO 6 Lausanne. Shortly after its founding, he signed a contract with the Yugoslav Prime Minister Ante Marković, making IMS/STUDIO 6 Yugoslavia the first official agency of a Yugoslav government. He worked on sponsorship projects for major international events, such as the Winter Olympic Games Sarajevo 1984, the World Cup Ski Finals Sarajevo 1987 (marketing director), the European Athletics Championships "Split 1990" (marketing director), the World Ski Flying Championships "Planica 1994," and others. He managed the sponsorship of Monica Seles from her early days to becoming the world’s number one female tennis player. He is the author of the Woman.Comm Club project, which is successfully expanding in all countries of the Adriatic region.
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