Metrics

Esports is one of the fastest growing fields in the scope of entertainment, and thanks to its ever-greater popularity, it...

Source: Campaign The Internet Advertising Bureau UK has accused advertisers of being "clickheads" in their new initiative that calls for...

By: Kemal Koštrebić, marketing research expert Market research fair Research and Results, or in German the Markforschungsmesse (it’s not so...

New York once again hosted The Advertising Week, world’s premier gathering of marketing and communication leaders, and one of the...

Source: TheDrum A new study by the IPA and ISBA, conducted with representatives from brands, agencies and marketers, has found that only half...

Source: WARC Three quarters of consumers who have been exposed to digital ads do not recall seeing them, according to...

By: Megan Clarken, President, Watch, Nielsen Source: Nielsen I love the media industry. We have the ability to shape the...

Insider Inc. has announced they are launching collaboration with global measurement giant Nielsen, with the goal of more accurately measuring...

Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney,...

Last month Nielsen unveiled its latest tool designed to help marketers best determine where their TV audience will be when...