Insider Inc. has announced they are launching collaboration with global measurement giant Nielsen, with the goal of more accurately measuring the size of their audience across platforms.
Comprised of Insider and more than a dozen Business Insider editions around the globe, Insider Inc. prides itself on providing the kind of storytelling and journalism that their users crave, whenever and wherever they want it, on whatever platform. Thanks to such an approach, INSIDER routinely gets hundreds of millions of video views on Facebook. And Business Insider has a large and growing audience on YouTube.
In order to accurately measure this vast audience, and do so consistently across platforms on which this publisher is present, they decided to partner with Nielsen’s Digital Content Ratings (DCR).
DCR provides a comprehensive measurement of audiences’ content consumption across digital devices and platforms, and Insider Inc. believes it will help them get closer to those audiences more than ever.
According to Nielsen, Insider Inc.’s audience is significantly larger than was revealed by other audience measurement tools. In fact, June monthly US audience of Insider Inc. hit 115 million users, placing it among the top five biggest media properties when looking at tagged daily and monthly video views.
“We look forward to collaborating with Nielsen as we continue to offer advertisers a unique way to buy today’s highly desirable digital-native audience at scale — publishers’ ‘holy grail’ — while ensuring our partners’ ads appear in a brand-friendly environment,” the publisher said in the announcement of this new partnership.
