Nielsen’s new tool significantly sped up its Out-Of-Home data reporting
Earlier this month Nielsen announced the commercial availability of Nielsen National TV Out-of-Home Preliminary Reporting, which significantly speeds up the...
Metrics
Mediatoolkit introduces a global innovation in the market of media analysis
The Croatian company Mediatoolkit announced this week a unique automated online media analysis system, with which they want to significantly...
Nielsen creates new metric to measure the effectiveness of product integrations
Source: Adweek Nielsen is trying to level the playing field when it comes to integrations, launching a new metric it...
© 2025. Powered by Degordian
