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    Exhibition Plaktivat: Posters that change society

    “The Guardians”

    Epica Awards

    EPICA JOINS FORCES WITH ONE YOUNG WORLD

    Piyush Pandey to receive Creative Leaders Tribute

    Golden Drum 2019: Domination of McCann in New Europe and the Adriatic region

    The 26th Golden Drum Festival announces the shortlists

  • Topic of the day

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

    Topic of the Day: Content marketing and its role in communication

    Topic of the Day: Is creativity in Slovenian advertising different than in other countries of the Adriatic region, and how much?

    Topic of the Day: Are advertising budgets growing in 2019?

    Media Trends 2019: Influencers, micro-influencers and campaign success measurement

    Media trends 2019: Blockchain as a media trend

  • Interview
    Konferencija Comeleon – Anja Zerbin, Njemačka poštanska banka: Razvili smo program kako se nositi sa promjenama u digitalizaciji i razvili put do digitalne kulture

    Comeleon Conference – Anja Zerbin, German Postbank: We have developed a program on how to deal with the changes in digitization and a way to Digital Culture

    Anja Garbajs: Dogodek je specifičen medij, saj je enkraten, začutiš pa ga lahko z vsemi čutili. Lahko ga gledaš, poslušaš, otipaš, vonjaš in okusiš

    Nenad Senić: My experience has been that clients don’t really know what content marketing is

    Jelena Jazić: Our market lacks more innovation and courage

    Generation Z

    Life after BalCannes – an interview with Leo Messy

  • Opinion

    Deception Never Catches Up

    Maria Šimurina: A Letter from New York

    Mokrin – How worldly it sounds

    How and why The Goodness Gang managed to captivate the market of Bosnia and Herzegovina?

    Student practice is an opportunity for both students and companies

    European meeting of Weber Shandwick offices in London: Knowledge and creativity can only succeed in symbiosis with new business and satisfied clients

  • Diary

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

    Diary of a Methuselah #152: Jure Apih handed me the baton of The Cup

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Three questions

    Three questions for Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA

    Tri pitanja za Ricardo Fergosso

    Three questions for Riccardo Fregoso, Executive Creative Director, McCann Paris and President Creative, McCann WorldGroup

    Three questions for Mark Tungate, Editorial Director at Epica, on the upcoming Epica Awards 2019

    Three Questions for André Felix, Freelancer Global Creative Director, USA: The Power to the People

    Three question for Evgeniya Chernetskaya, Marketing Communications Director, Microsoft Multi-Country, CEE and Central Asia

    Three questions for David Szczepaniak, Executive Creative Director and Partner, VMLY&R Poland

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Media-Marketing.com
  • News

    Exhibition Plaktivat: Posters that change society

    “The Guardians”

    Epica Awards

    EPICA JOINS FORCES WITH ONE YOUNG WORLD

    Piyush Pandey to receive Creative Leaders Tribute

    Golden Drum 2019: Domination of McCann in New Europe and the Adriatic region

    The 26th Golden Drum Festival announces the shortlists

  • Topic of the day

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

    Topic of the Day: Content marketing and its role in communication

    Topic of the Day: Is creativity in Slovenian advertising different than in other countries of the Adriatic region, and how much?

    Topic of the Day: Are advertising budgets growing in 2019?

    Media Trends 2019: Influencers, micro-influencers and campaign success measurement

    Media trends 2019: Blockchain as a media trend

  • Interview
    Konferencija Comeleon – Anja Zerbin, Njemačka poštanska banka: Razvili smo program kako se nositi sa promjenama u digitalizaciji i razvili put do digitalne kulture

    Comeleon Conference – Anja Zerbin, German Postbank: We have developed a program on how to deal with the changes in digitization and a way to Digital Culture

    Anja Garbajs: Dogodek je specifičen medij, saj je enkraten, začutiš pa ga lahko z vsemi čutili. Lahko ga gledaš, poslušaš, otipaš, vonjaš in okusiš

    Nenad Senić: My experience has been that clients don’t really know what content marketing is

    Jelena Jazić: Our market lacks more innovation and courage

    Generation Z

    Life after BalCannes – an interview with Leo Messy

  • Opinion

    Deception Never Catches Up

    Maria Šimurina: A Letter from New York

    Mokrin – How worldly it sounds

    How and why The Goodness Gang managed to captivate the market of Bosnia and Herzegovina?

    Student practice is an opportunity for both students and companies

    European meeting of Weber Shandwick offices in London: Knowledge and creativity can only succeed in symbiosis with new business and satisfied clients

  • Diary

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

    Diary of a Methuselah #152: Jure Apih handed me the baton of The Cup

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Three questions

    Three questions for Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA

    Tri pitanja za Ricardo Fergosso

    Three questions for Riccardo Fregoso, Executive Creative Director, McCann Paris and President Creative, McCann WorldGroup

    Three questions for Mark Tungate, Editorial Director at Epica, on the upcoming Epica Awards 2019

    Three Questions for André Felix, Freelancer Global Creative Director, USA: The Power to the People

    Three question for Evgeniya Chernetskaya, Marketing Communications Director, Microsoft Multi-Country, CEE and Central Asia

    Three questions for David Szczepaniak, Executive Creative Director and Partner, VMLY&R Poland

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Region’s Top Ten Campaigns in 2018 were created by: McCann Beograd, McCann Podgorica, Ovation BBDO Begrade, New Moment New Ideas Company Belgrade, Saatchi&Saatchi Belgrade, Pristop, Agency 101 Ljubljana, Luna\TBWA Ljubljana, Communis DDB Belgrade and BBDO Zagreb

Congratulations to all who in any way participated in creating these campaigns, making 2018 a fruitful year for the communication industry of the Adriatic Region!

18/02/2019
in News
3 min read
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Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Asja Dupanović, Editor and project leader of the Creative Portfolio

Through scoring the importance of festivals held in the Adriatic region, and all the awards presented at these festivals, we came to the exact order of the most successful campaigns, agencies and advertisers in 2018.

Everyone single one of them have rightfully taken their place in the Creative Portfolio 02, which goes to the press this week.

As a sweet sneak peak, today we present you with the Top10 campaigns that communicated brand messages in the most creative and efficient manner.

Six of them spoke about socially important issues, six came from Belgrade agencies, and all 10 were done for completely different clients.

Congratulations to all who in any way participated in creating these campaigns, making 2018 a fruitful year for the communication industry of the Adriatic Region!

  1. #Unwanted, McCann Podgorica and McCann Beograd for NGO Women Rights Centre Podgorica

Since it started its festival rounds at BalCannes in September 2018, the #unwanted campaign was awarded high scores by all the juries in the region, including the most prestigious one at the Golden Drum festival. It saved lives, and many of us wished to be part of this project!

  1. Munchmallow – A Story for Itself, Ovation BBDO Beograd for Jaffa

Munchmallow’s story reminded us all of the carefree childhood. At BalCannes, it was declared the best campaign conducted in multiple markets in the region.

SONY DSC
  1. One Poster for Peace – New Moment New Ideas Company for the Inter-religious Council of Bosnia and Herzegovina

One Poster for Peace continued the mission of The One Book, once again through the art of Islam and Christianity, showing that there is much more that connects these two religions than what separates them.

  1. Check It!, Saatchi&Saatchi / Publicis Groupe Serbia for Avon Cosmetics

Saatchi & Saatchi Belgrade’s great idea taught many people how to do self-check, and thus contributed to early detection of breast cancer.

  1. Red Ball, New Moment New Ideas Company for Hemofarm foundation

More than 50,000 people die each year in Serbia due to high blood pressure. New Moment New Ideas Company’s Red Ball campaign creatively raised awareness of the importance of early prevention of this silent killer.

  1. The Secret of Brilliant Digestion, Pristop Ljubljana for Atlantic Group

The secret of brilliant digestion is the only campaign in this list that was awarded at only one festival. Ljubljana agency Pristop, among other things, at the Slovenian Advertising Festival made brilliant success with their campaign for DonatMg, to the extent that it collected enough points to join the Top 10 most successful in 2018.

  1. Real-life Escape Room, Agencija 101 Ljubljana for Unicef Slovenia

The Real-Life Escape Room campaign has achieved a lot in the Slovenian public, giving voice to the issue of sexual violence against children. Among other things, the jury of Sempl awarded the Ljubljana based Agency 101 the top honour for media strategy of the year for this project.

  1. Heroes Drive in Pyjamas, Luna \TBWA Ljubljana for Zavod Vozim

Luna \ TBWA Ljubljana adapted several cars to disabled drivers who have been injured in traffic accidents. For several nights, they safely and free of charge transported young people in parts of Slovenia where there is no taxi service or public transportation in late night hours, and where there are more traffic accidents caused by drunk driving. Once again, lives were saved in 2018.

  1. Catch the Golden Fish, Communis DDB Belgrade for Bambi

Communis’ Goldfish raised the sales of Bambi Josh by a record-breaking 43%!

  1. Moms and Dads Rule, BBDO Zagreb for Zagrebačka pivovara

Tags: BBDO ZagrebCommunis DDB BelgradeCreative PortfolioLuna\TBWA LjubljanaMcCann BeogradMcCann PodgoricaNew Moment New Ideas Company BelgradeOvation BBDO BegradePristopSaatchi&Saatchi BelgradeTop 10 Campaigns
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