Analytics

Nielsen is expanding Digital Ad Ratings audience measurement on YouTube’s mobile app to 26 additional global markets—including such key countries...

By: Kemal Koštrebić, marketing research expert Market research fair Research and Results, or in German the Markforschungsmesse (it’s not so...

New York once again hosted The Advertising Week, world’s premier gathering of marketing and communication leaders, and one of the...

Insider Inc. has announced they are launching collaboration with global measurement giant Nielsen, with the goal of more accurately measuring...

By: Jelena Mihelčić Robert Petković, Bruketa&Žinić&Grey's web analytics expert, is a frequent guest lecturer at conferences and workshops across the...

Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney,...

By: Ekrem Dupanović Kristijan Gregorić is Adriatic Region Managing Director and Partner at Valicon. After a year and a half...

After 16 years of successful work in the Adriatic region, GfK has decided to withdraw from this market in the...

Earlier this month Nielsen announced the commercial availability of Nielsen National TV Out-of-Home Preliminary Reporting, which significantly speeds up the...