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  • Vijesti

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    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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The Eighth Creative Express – “Team work for the best creative result”

The Creative Express is a project with lots of benefits at once - for young creatives, for the members of the member clubs, (a bit) for the creative industry, and for the fantastic idea of Europe

04/09/2019
in Featured, News
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Jana Savić Rastovac, Executive Creative Director, McCann Belgrade
Photo: Mentors of the eighth Creative Express workshop

At the 8th Creative Express held in Riga, the two-day educational program co-organized by the Art Directors Club of Europe and the Latvian Art Directors Club, 32 young creatives from 16 different European countries were selected by their respective local associations, and asked to work together to tackle a real-world business challenge.

As one of the award-winning senior creatives at the educational session designed to provide professional training and promote young European creatives, I mentored a team of young creatives. In order to convey all the important messages from the creative workshops, I talked to Mercè Segú, ADCE Executive Director, Annija Mežgaile, Head of the Latvian Art Directors Club, and Hans Peter Albrecht, Creative Partner at The Wunderwaffe & Creative Express Director.

ADCE is one of the most iconic brands in the advertising industry, so I wanted to know what does ADCE stand for today. “The ADCE strongly believes in the strength of a European connected, collaborative and diverse creative community that, through creativity, can solve many different complex problems. It is the platform where the European creatives join together to foster, explore, celebrate and promote creativity as a multi-solution approach. Moreover, we do this through education, exchange knowledge and promote excellence in creativity,” said Mercè.

The Creative Express is just one of the baby programs run by ADCE. It gives experienced senior creatives a chance to work closely with youngsters. “The Creative Express is a project with lots of benefits at once – for young creatives, for the members of the member clubs, (a bit) for the creative industry, and for the fantastic idea of Europe. The young participants benefit from working with top creative mentors on a real clients briefing. They work with other creatives they met just a minute ago, in a foreign language in an inspiring surrounding. The young talents have the chance to build their own European / international network, experience deeply the idea of Europe, and hopefully – spread it. The benefits for the others are obvious. The better young talents are coached and educated for agencies, companies, industry. The Creative Express brings the idea of Europe alive,” explained Hans Peter, and added: “Times have changed. The classic Ad-business has lost the Mad Man-Status. Bad? No. Young people have – and develop – other, new ways to make the dream of a creative life come true. To be paid for having crazy ideas. In addition, there is endless, borderless young talent in Europe. Just wonderful to see how the „younger“ members of the European idea help to keep the creative fire burning. I’d like to give an advice – use Creative Express to exchange, talk, learn, grow.”

Apart from the various educational activities, the ADCE also hosts the ADCE awards and the ADCE festival. “The ADCE Awards is a unique contest were only local winners from European national awards compete together. They are judged by a selected international jury who assess which are the best works in Europe for one year. The ADCE Awards want to promote the excellence in European creativity by enhancing the best local works in a diverse creative Europe. The ADCE Awards sets the highest benchmark of creative excellence in Europe,” Mercè said. “The ADCE Festival, it is the place for the creative community to meet once a year to be inspired, learn and exchange experiences, around a specific topic. This year we are going to honor the people who already today are working through creativity for a better world, tackling issues like sustainability, diversity and integration. Talks, workshops, networking spaces and installations will be programmed during 2 days in Barcelona (8-9 November) and the ADCE Awards will be announced at the end of the Festival.”

LADC is the co-host of the Creative Express educational sessions. It represent a platform where local talents can meet and exchange experience. “LADC is a space where they can share knowledge and, more importantly, be connected,” Annija says. LADC has a few important projects – one of them is Ad School – not only the students get a fast intro into magic of creating the ads, but it is a perfect spot to be discovered as all the lecturers are key people in the industry. Another is the local ad festival “Adwards”. “For 13 years we have managed to get fantastic international and local jury. To get Grand Prix or be nominated for Agency of the year is a big honor and something everybody is very proud of. Seminars and lectures are an important task for LADC as well – through our proactive board we have brought to Riga some stars, such as – Sir John Hegarty, Stefan Sagmeister, Chuck Porter, Keith Reinhard, Dave Trott and many more,” she adds.

In conclusion, the interviewees have agreed on a must-have thing for every local ADCE club, which is – members, the best talents in the country, different creatives from design to photography, sound and film. ADCE club holds together the industry – so meet ups and parties are as important as education and inspiration.

Tags: McCann BelgradeSerbiaThe Creative Express
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