PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    francis-ingram-naslovnica

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Interview

Dragana Marković: When a great creative idea fits the client’s brief, users will recognize the value of the campaign and results will come on their own

SoMo Borac recognizes the best regional digital works

13/09/2017
in Interview
2 min read
Dragana Marković: When a great creative idea fits the client’s brief, users will recognize the value of the campaign and results will come on their own

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The beginning of the jubilee 10th Weekend Media Festival in Rovinj is near, and it also comes with the fifth edition of the SoMo Borac competition. Today we bring you an interview with Dragana Marković, Deputy Director of Drive agency and the jury member for the SoMo Borac awards, whom we asked about the criteria for evaluating the works and her personal opinion on what kind of works should be rewarded.

Many good works don’t pass the jury because of poor presentation. What should a presentation look like for the jury to get all elements for assessment?  

Dragana Mirković: SoMo Borac recognizes the best regional digital works. If an agency successfully responds to the brief with their campaign, and it does so in a creative manner and thus contributes to the client’s business, no other reward is necessary for that agency. And this is exactly what should be shown through the case that is sent – what was the goal, clearly explained concept, the results achieved, and what is it that sets this campaign apart from the competition.

This year’s SoMo Borac will have nine categories. In which of them can we expect the fiercest competition?  

Dragana Mirković: We are witnesses that in the past period clients have recognized the importance of content designed specifically for digital channels, and I personally expect the largest number of applications in the categories Somo Content and Digital mix.

Is it more important to have a creative campaign, or a campaign that gives results?

Dragana Mirković: When a great creative idea fits the client’s brief, users will recognize the value of the campaign and results will come on their own.

Agency employees usually say that awards are important, but not crucial. What is your opinion on this?

Dragana Mirković: Festivals and competitions within the advertising industry are there to recognize and highlight creativity, innovation and efficiency among other things. Awards certainly provide a sense of gratification to teams and individuals, give recognition to both agencies and clients, but they should not be an end in themselves. Many great campaigns, whose creative solutions attracted public attention and brought significant results to the client’s business, are not celebrated with festival prizes. I believe that that does not diminish their value.

Will you turn off your smartphone during the Weekend Media Festival?

Dragana Mirković: I will try to enjoy myself in Rovinj as much as duties allow, however, our phones are never turned off.

Tags: Dragana MarkovićDRIVEInterviewSoMo BoracWEEKEND MEDIA FESTIVAL
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