Exactly five years ago, I published the article  - “Advertising: From Alchemists to Distributors… and Back Again” and it became...

When I joined Saatchi & Saatchi in 1991 to work with Dragan Sakan, one of the first people who sincerely...

They invited me to participate in their most exclusive internal leadership development program - ‘12 Future Stars of Leo Burnett.’...

Brand Sapiens is not just a chatbot. Not just a language model. Not just another assistant. It is a deeply fine-tuned AI...

When you’re building a company, launching a startup, or working on a major project, you’re in a position much like...

Miša Lukić, Founder and CEO of Brand Sapiens The Future of Work: Analysis of the World Economic Forum’s 2025 Report...

The future of marketing and advertising brings profound transformation. The rapid evolution of artificial intelligence and the integration of AI...

There are moments in life when our instincts lead us to change—not just geographically, but mentally, emotionally, and professionally. My...

Brand Sapiens: The Future of Brands Lies in Authenticity and Dialogues After showcasing some of the world’s best examples of...

The Potential of AI Conversational Marketing in the World of Brands As the marketing industry adapts to new technologies, conversational...