Home Author Miša Lukić

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Miša Lukić
Miša Lukić is Founder&CEO of NEW STARTEGY, the first company in Southeastern Europe specializing in business design, which brings transformational growth through business model innovations. Throughout his thirty-year career, Miša has successfully led five marketing agencies in Eastern Europe and the Middle East. Notably, he served as the CEO of Publicis One for 30 countries, including Central and Eastern Europe, the Baltics, Greece, Turkey, and Central Asia. His career is marked by numerous accolades, including the Manager of the Year award in 2016 from the Serbian Association of Managers, as well as a Lifetime Achievement Award from UEPS. Miša is also a pioneer in the field of business design and co-creator of the original business models Business Sapiens and Brand Sapiens, which transform businesses and brands in an innovative and more human-centric way.

Over the past hundred years, brands have relied on monologues as the primary form of communication with their consumers—one-way messages...

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