There are moments in life when our instincts lead us to change—not just geographically, but mentally, emotionally, and professionally. My decision to move to Dubai isn’t a step into the unknown but a return to a city that once felt like home. I lived and worked in Dubai and Kuwait earlier in my career, and now I’m returning with clearer visions and goals.
Leaving my hometown of Belgrade has never been easy, but if Belgrade has taught me anything, it’s that life is full of twists and changes. Embracing this reality requires the courage to continuously move forward, reassess, and adapt.
Returning to a City That Never Sleeps
Dubai symbolizes everything I strive for – progressiveness, innovation, and constant development. This city doesn’t accept the status quo. It transforms, expands the limits of possibility, and always reaches for new horizons.
As someone who has always believed that innovation is at the core of every success, Dubai offers me the perfect platform to turn these ideas into reality.
When I founded NEW STARTEGY, the goal was to transform business models and the way companies operate. Dubai is the epicenter for testing these ideas on a global scale, a city that connects diverse cultures, technologies, and industries. Here, ideas quickly become reality, efficiently, and with global impact.
A New Beginning with Familiar Roots
My main mission in moving to Dubai is to support the international expansion of our unique business and brand design consulting company, NEW STARTEGY, from one of the world’s innovation hubs. Additionally, I plan to launch two startups, BRAND SAPIENS and VETIFIER, ready to become global players.
New Startegy Serbia will continue to operate as usual, albeit from a new address in Dedinje. The new CEO in Belgrade will be Miloš Perović, whom I am confident will successfully lead our shared company with Bojke and Sonja, the co-founders, with my full support.
I will personally lead Brand Sapiens from Dubai, where the company is registered. My closest friends, partners, and colleagues—Bojke, Miloš, and Sonja – will continue working with me not only on the development of New Startegy but also on Vetifier and Brand Sapiens as partners and key team members.
Our partner in Brand Sapiens, Luka Aničin, and his AI developer team will continue working from Belgrade. Together, we aim to make Brand Sapiens a global standard in brand communication, using innovative AI solutions that will redefine the way brands interact with their consumers.
A New Lap in the Race of Life
I am moving to Dubai with my wife Dragana, who will also be advancing her coaching career there, as this sector has enormous potential in Dubai. We both believe that this city provides exceptional opportunities for professional and personal growth.
Returning to Dubai is not the end of an era for me but the start of a new phase in my life and career. Dubai gives me the chance to broaden my horizons, to learn, grow, and inspire others. I believe the world belongs to those who are ready to take risks, explore, and create a new future.
This is just another lap in the race of my life.
