TV advertising

By: Milorad Miša Antonić TV ads in Serbia are still dominated by those TV blabbermouths and the infantile sentence “Before...

For agencies to accurately plan and execute media campaigns beyond age and gender—and for media owners to appropriately value these...

Source: Nielsen What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the...

By: Ekrem Dupanović The finale of Australian Open. Marin Čilić vs. Roger Federer. The match of the year for all...

WARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report, digesting the latest...