Tag: Opinion

By: Ladeja Godina Košir, connector & managing director, Giacomelli media "You can be an ex-CEO, ex-manager, ex-husband, perhaps even an ...

By: Manuela Šola, Abrakadabra, director When talking about the subject of branding, most people tend to instinctively think of a ...

By: Maher Al Osta This global trend will require rapid changes, which will primarily affect publishers and advertisers, and their ...

By: Stana Šehalić In the 55 years of its existence, UEPS has become a powerful brand with a distinctive logo ...

Sloganini collects together Croatian slogans, with the goal of offering a review of local advertising production, protection of authorship ('moral ...

By: Jana Savić Rastovac, creative director, McCann Belgrade The story of eurobest begins in June with an email: “Dear Jana, ...

When we say internet advertising, most of you think of Facebook or Google ads first. We agree, in the field ...

Dear Ekrem, I have to be honest with you, it’s gotten increasingly difficult for me to write columns. Not because ...

By: Maher Al Osta Following the trends of digital marketing is quite a complex and demanding job, but also very ...

By: Marina Čulić Fischer, DIALOG Communications and PROXIMITY Zagreb, BBDO Group Croatia I am writing this letter just after the ...

By: Janez Rakušček, Executive Creative Director, Luna\TBWA We, who work in communications and advertising are - each in our own ...

By: Boštjan Prijanovič, director of New Moment Y&R Ljubljana, founder of marketing school BP Komunikacije and member of the board ...

This job provided me with many things, satisfying all my needs - if I were sticking Maslow’s famous hierarchy of ...

By: Branimir Brkljač Amid its 20th anniversary celebrations, Fast Company magazine organized its first Innovation Festival from 9 to 13 ...