Drugi jezik na kojem je dostupan ovaj članak: Bosnian
What is creativity? What would be the best definition of this concept? The Merriam-Webster dictionary gives a simple definition as “the ability to make new things or think of new ideas”, but creativity certainly is not just this. We bring you 21 more definitions from the site Copyblogger, collected by Demian Farnworth from interviews done under The Writer Files column.
Farnworth outright underlines some myths about creativity like: “The inspiration just hasn’t hit yet”, “You are born with it”, “You have to be right-brained”, “It falls into your lap”, and so on. These, Farnworth says, are not just myths, but also excuses often used in the communications industry. These are excuses used to avoid doing work because we fear rejection, criticism and failure.
The first definition here will be one by Michael Grybko, neuroscience research scientist and engineer from the Department of Psychology at the University of Washington, who answered the question of what is creativity, how else but with science.
“In science, we define ‘creativity’ as an idea that is novel, good, and useful. It’s a little broader than the Oxford Dictionary’s definition, where it’s just the ability to create, because that doesn’t really say much. You can create something and it’s not very useful or it just won’t work well.”
“Pooling from this wealth of knowledge we store in our brains and making connections between different ideas, we have to solve a new problem, or create, write a new novel — that’s what science looks at when we study ‘creativity.’ Just to drive home the point, this is very much a function of the brain. There’s no need to invoke all that folklore into this. It’s our brains doing what they do.”
Mr. Grybko is simply explaining that anyone can be creative. Not just a privileged few.
Here are the remaining 20 definitions of creativity:
“Seeing the intersection of seemingly unrelated topics and combining them into something new.” – Brian Clark, founder and CEO of Rainmaker Digial.
“Starting with nothing and ending up with something. Interpreting something you saw or experienced and processing it so it comes out different than how it went in.” – Henry Rollins, musician, writer, journalist, TV and radio host.
“Building universes out of nothing.” – Danny Sullivan, Chief Content Officer at Third Door Media and co-founder of Search Engine Land.
“Tapping into your soul and your intuition and allowing them to guide what you make.” – Bernadette Jiwa, Brand Story & Marketing Strategist.
“Giving the world something it didn’t know it was missing.” – Daniel Pink, author and journalist.
“Going to unexpected places.” – Shane Snow, co-founder of Contently.
“Living in possibility and abundance rather than limitation and scarcity.” – CJ Lyons, author.
“To me, creativity is seeing and communicating ideas in ways that are unique, compelling, and unexpected.” – Lee Odden, CEO and co-founder of TopRank Online Marketing.
“One part inspiration, one part motivation.” – Ann Handley, Chief Content Officer at MarketingProfs.
“Creativity (n): a word people use when they want to sound smart talking about a really abstract subject. Me? I prefer to avoid abstractions.” – Jon Morrow, founder and CEO of Boost Blog Traffic.
“The strange partnership between a human being’s labor and the mystery of inspiration.” – Elizabeth Gilbert, author of Eat, Pray, Love.
“Seeing something that doesn’t exist and then making it so.” – Hugh Howey, author.
“The ability to connect the seemingly unconnected and meld existing knowledge into new insight about some element of how the world works. That’s practical creativity. Then there’s moral creativity: to apply that skill towards some kind of wisdom on how the world ought to work.” – Maria Popova, author.
“Just making something. It might be something crummy or awkward or not ready for prime time. If you make something, you are creative.” – Sonia Simone, Senior Editor of Copyblogger.com, Chief Content Officer of Coppyblogger Media.
“Taking what’s in front of you and everybody else and making something new out of it.” – Austin Kleon, author.
“Creativity brings good things in the world that otherwise would not exist. It’s a noble act of pushing back darkness and giving hope to despair.” – Jeff Goins, author.
“Creativity is expressing your ideas in a full-contact, full-color way. It is using as many senses as possible to express an idea. It is the zone from which great, useful things are created.” – Pam Slim, author.
“Seeing patterns that others don’t and effectively communicating them.” – David Meerman Scott, author.
“Copying smarter.” – Lisa Barone, VP of Strategy at Overit.
“This might not work.” – Seth Godin, author.