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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Mediatoolkit introduces a global innovation in the market of media analysis

“If you want to have a chance on the global market, and you’re coming from a small country like Croatia, the only way to be competitive is technology,” says Ivor Bihar

09/03/2018
in News
2 min read
Mediatoolkit introduces a global innovation in the market of media analysis

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The Croatian company Mediatoolkit announced this week a unique automated online media analysis system, with which they want to significantly improve the work of PR and marketing experts worldwide.

Mediatoolkit is known in Croatia as a tool for tracking topics on the internet and social networks, but the majority of its revenue is realized abroad, more precisely with clients in 50 countries, most of which use their tools for analytics purposes.

For the past year, Mediatoolkit has been working intensively on new features in order to increase their share on the online media analysis market, which is estimated to be worth more than $5 billion by the end of 2020.

“We have been listening to the same problems of communicators throughout the world for years. High-quality media analyzes are either too expensive or overwhelming, and the resulting data is often several months late. As this is an obvious global challenge, we have decided to solve it with our tool. Instead of analyzing retrospectively, through Mediatoolkit, clients now get real-time data,” said Operational Director of Mediatoolkit Ivor Bihar.

Mediatoolkit introduces a global innovation in the market of media analysis 1

Mediateolkit’s biggest innovation is in a smart notification system that immediately shows any deviation from the average popularity of a topic. For example, if a sentiment to a particular company becomes negative, Mediatoolkit sends notifications and allows users to react immediately to a harmful post.

Additionally, the Mediatoolkit system also enables a fully personalized creation of media reports in a matter of minutes, which change in real-time. For the first time, users can analyze their own reputation each day, and adjust business decisions to the data they receive right away, instead of waiting for data.

Ivor Bihar also points out that they were not the first to offer automatic analyses, but the company certainly introduced innovation in the process itself.

“If you want to have a chance on the global market, and you’re coming from a small country like Croatia, the only way to be competitive is technology. A general problem with media analysis tools is that they have molded solutions, and we have opted for the approach that enables each user to create their own completely unique reports. In addition, we are price-adjusted to everyone, so we can be used by both small and large businesses, which has not been the case so far because tools advanced as this one were only reserved for the biggest players.”

Mediatoolkit currently has more than 45,000 regional and international users. At the beginning of this year, the tool was also included in the top 10 world-wide online media monitoring solutions by the prestigious G2Crowd service, in a competition with 150 other tools. Mediatoolkit was also recently named the top employer by the MojPosao portal. The tool has been in development since 2011, and was commercially rolled out in mid-2014. Bihar points out that their main motivation for developing new report features was further expansion on the market.

Tags: AnalysisDigitalMediatoolkitMetricssocial networksTools
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