Counting words and building brands that change the world
By: Jelena Uzelac Vasić, Chief Brand Designer, New Startegy Monday is an ideal time for evaluating thoughts, highlights and impressions...
Brands
The threat you might not see
By Marina Morskaya, VP, Client Business Partner (Coca-Cola, Corporate), and Ayaz Matin, Client Manager Source: Nielsen For many large, multinational global...
FMCG Summit Zagreb: 3 Key Insights for Brands
By: Tanja Džido, Creative & Account Manager, Envy Croatia Traders, manufacturers, brand managers, small family firms and agency people gathered...
Croatian wines in demand with Japanese customers
Distributors of Croatian wines in Japan, together with representatives of several major retail chains have visited Croatia last week with...
Innovation on Instagram to deliver brand experiences
By: Nick Blenkarne, Creative Strategist at Imagination Social media platform Instagram recently introduced a new, personalised channel called “Videos You...
Sixth Salon of Excellence in Belgrade
Salon of Excellence is the most prestigious conference in Southeast Europe dedicated to the industry of luxury, high-end brands and...
If your brand’s content falls flat, take a leap of faith to fix it
By: Kayvan Salmanpour, CCO, iCrossing; Source: TheDrum The currency of digital marketing today is fast becoming quality content given the...
Swarovski steps up content ambitions
Source: TheDrum Swarovski is upping the ante when it comes to content after appointing Somethin' Else to develop and implement...
Infographic: New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality
Source: Adweek Brands trying out virtual reality as part of a marketing strategy might be wary about whether spending on...
IPG Mediabrands launches the D100
Guarantee for the success of a company was once reflected through the traditional criteria, such as size and visibility. Today,...
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