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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Opinion

Ilija Brajković: How Ekrem stood us up.

He stood us up by not coming to the Second Session of the Creative Republic of Bihać

07/06/2016
in Opinion
3 min read
Ilija Brajković: How Ekrem stood us up.

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Ilija Brajković (last one on the right) with the organizers

This article is not really about Ekrem, the title is pure click-bait. This text is about the Creative Republic of Bihać. I have participated at quite a large number of conferences, but it’s seldom that I could say that they have a soul. There are a lot of bigger conferences, there are much better organized conferences, there are all kinds of things … but there are very few conferences that leave you amazed with the positive atmosphere and attitude of the organizers both towards the visitors and to the speakers, especially taking into account the financial constraints.

I went to Bihać with Vanja Cuculić of Studio Cuculić. I have to admit that I was not familiar with his work, and the trip to Bihać was a great opportunity to get to know each other and exchange experiences. It was great to listen about #agencylife and the local scene from a creative who doesn’t fit the classic stereotype.

Upon arrival at the hotel, a dinner was organized for all the speakers and organizers. Of course, Admir and I immediately began talking about food, mentioning #NikadSitUvijekGladan and #VolimSveStoVoleGladni (#NeverFullAlwaysHungry, #ILoveEverythingThatHungryLove). In the ritual feasting of Begova sablja (a popular dish, Bey’s saber) we were aided by Slobodan Jovanović Coba, one of the representatives of the old guard (I hope he won’t be offended) among creatives, who generally left a great impression on me.

For the opening of the conference, organizers had invited Kristina Ercegović, who introduced us to the power of networking and actually showed how much we’re all ‘afraid’ of meeting new people and stepping out of our comfort zone. She was joined on stage by Coba and Jovana Lea Simić, so they could talk about Jovana’s brand, the Little Blue Pot, which is sold in the US as the most expensive jam in the world. It’s amazing how the packaging itself influences the perception of product quality, and Coba is obviously hit the bull’s-eye with this packaging.

Martina Kolaček showed us what online production of The Voice looks like, and how much effort is needed to connect online and TV. Vanja showed us some of his work and totally thrilled us showing how the process flows from concept to final production. A similar presentation was given by Slobodan Jovanović, showing visual identities that they did for some of Belgrade’s neighborhoods, and a project he did with his students: visual identity of J***slavija, a fucking great country.

Before the final panel, I gave a lecture on the use of social networks in business, with an accent on tourism. I presented data that are generally known, but I noted that much of the audience was shocked learning how much internet marketing and social networks have changed the world around us and ourselves.

At the final panel, Kristina was joined by Božo Skoko, PR expert from the agency MPR, and director of the National Park Una Amarildo Mulić. I must admit that I was delighted with the energy with which Mr. Mulić leads this national park, and how ‘healthy’ his thinking is – which is reflected in the results, and the number of visits. We all need many more people in tourism like him.

Dinner was held at the River Dock restaurant, near a place which holds a special place in Ekrem’s heart. We mentioned him as we ate veal and toasted.

All in all, we were delighted by the Creative Republic of Bihać. Too bad there were not more visitors (although according to registrations the hall should have been full), but everything else was in a great level, thanks to the great energy generously invested in the project by the organizers. Their only misstep was that they haven’t sent the PR message immediately after the conference, which infuriated Ekrem. Maybe they did it on purpose because he stood them up. Or maybe not, who knows…

Tags: Creative Republic of BihaćCreative Republic of BihaćOpinion
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