Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Our dreamer today is Mojca Randl, partner and CEO, Formitas, Ljubljana
My favourite childhood dream?
There were a lot of dreams in childhood. The world – as I imagined it – was boundless, and I had lived many miraculous hours in it. The memory of my childhood rests primarily on a large number of changes of those whom I loved infinitely, and in my memory there are still very much alive events when dreams turned into reality and became a rich part of my story.
What I dreamt of when I was entering the world of advertising?
I would rather say that the world of marketing found me, not vice versa. Although, I admit, it was love at first sight.
This year will be 30 years since marketing and I go hand in hand through time. There were dreams. There were desires. And both those, together with my partners Andrej (Pompe) and Mitja (Tuškej) and the many people of Formitas, I turned into goals. Together we looked for ways, we fought and rejoiced over and over again, every time we reached those goals. We were constantly driven by an unstoppable desire for change for the better (and we enjoyed it as we did in the earliest days), and the promise that we will never lose the curious and cheerful child within ourselves. For the latter, I will be eternally grateful to all of them – and to myself, of course.
Was Start It Up Slovenia first a dream?
From the very first day of the existence of the agency Formitas, my partners and I were aware of the power that advertising has and we have always been careful to treat it responsibly. The world we, humans, have created, is full of unpleasant, often very rigid deficiencies. If advertising can change something for the better, then it’s definitely more powerful than anything else. Start It Up Slovenia is a project that touches on the serious topic of feeling of hopelessness, that is strongly present in Slovenia, especially among young people. Start It Up Slovenia changes the general belief that nothing can be done, into the attitude that everything is possible. It proves that every individual can achieve a lot, and that together we can do anything. And I’m happy that it is so. The campaign Start It Up Slovenia has had a clear goal since the very first day, and is the result of seeking and creating roads to its realization. This is surely a project that you had to believe in with a lot of passion.
Which dream led me to where I am today?
I believe that I wasn’t brought here by dreams, but by passion towards my work, my eternal curiosity and search for something new, unknown, the discipline of spirit and mind, as well as the intuition and belief that everything will be OK.
What I dream of today?
The kid in me, who dreamed before, dreams still. It dreams of all the unread books, all the unvisited countries, all the tiny, seemingly irrelevant things that spice up every day. I don’t dream in business. In business I set goals, and think thoroughly how to achieve them.
Do I dream more awake or asleep?
I dream when I’m alone with myself, and when I have some time just for myself. It doesn’t matter what time of day or what day of the week it is.
Are there any dreams I gave up on?
No! Till the very end I will believe that anything is possible if you want it badly enough, and if you’re ready to fight for it – if you don’t give up on the very first obstacle, but always try again at least once more.
