PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home Opinion

I Have a Dream: Mojca Randl – The world of marketing found me, not vice versa. Although, I admit, it was love at first sight

Start It Up Slovenia changes the general belief that nothing is possible, into everything is possible

21/03/2018
in Opinion
3 min read
I Have a Dream: Mojca Randl – The world of marketing found me, not vice versa. Although, I admit, it was love at first sight

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Our dreamer today is Mojca Randl, partner and CEO, Formitas, Ljubljana

My favourite childhood dream?

There were a lot of dreams in childhood. The world – as I imagined it – was boundless, and I had lived many miraculous hours in it. The memory of my childhood rests primarily on a large number of changes of those whom I loved infinitely, and in my memory there are still very much alive events when dreams turned into reality and became a rich part of my story.

What I dreamt of when I was entering the world of advertising?

I would rather say that the world of marketing found me, not vice versa. Although, I admit, it was love at first sight.

This year will be 30 years since marketing and I go hand in hand through time. There were dreams. There were desires. And both those, together with my partners Andrej (Pompe) and Mitja (Tuškej) and the many people of Formitas, I turned into goals. Together we looked for ways, we fought and rejoiced over and over again, every time we reached those goals. We were constantly driven by an unstoppable desire for change for the better (and we enjoyed it as we did in the earliest days), and the promise that we will never lose the curious and cheerful child within ourselves. For the latter, I will be eternally grateful to all of them – and to myself, of course.

Was Start It Up Slovenia first a dream?

From the very first day of the existence of the agency Formitas, my partners and I were aware of the power that advertising has and we have always been careful to treat it responsibly. The world we, humans, have created, is full of unpleasant, often very rigid deficiencies. If advertising can change something for the better, then it’s definitely more powerful than anything else. Start It Up Slovenia is a project that touches on the serious topic of feeling of hopelessness, that is strongly present in Slovenia, especially among young people. Start It Up Slovenia changes the general belief that nothing can be done, into the attitude that everything is possible. It proves that every individual can achieve a lot, and that together we can do anything. And I’m happy that it is so. The campaign Start It Up Slovenia has had a clear goal since the very first day, and is the result of seeking and creating roads to its realization. This is surely a project that you had to believe in with a lot of passion.

Which dream led me to where I am today?

I believe that I wasn’t brought here by dreams, but by passion towards my work, my eternal curiosity and search for something new, unknown, the discipline of spirit and mind, as well as the intuition and belief that everything will be OK.

What I dream of today?

The kid in me, who dreamed before, dreams still. It dreams of all the unread books, all the unvisited countries, all the tiny, seemingly irrelevant things that spice up every day. I don’t dream in business. In business I set goals, and think thoroughly how to achieve them.

Do I dream more awake or asleep?

I dream when I’m alone with myself, and when I have some time just for myself. It doesn’t matter what time of day or what day of the week it is.

Are there any dreams I gave up on?  

No! Till the very end I will believe that anything is possible if you want it badly enough, and if you’re ready to fight for it – if you don’t give up on the very first obstacle, but always try again at least once more.

Tags: FormitasI Have a DreamMojca RandlStart it up Slovenia
Share1TweetShare

Related Posts

Products of the third season of Start It Up Slovenia are already on the shelves
News

Products of the third season of Start It Up Slovenia are already on the shelves

20/09/2018
24 Hours: Third cycle of “Start It Up Slovenia”; IPG Mediabrands second in the world in gaining new business; Gathering of Croatian sports and marketing industry…
News

24 Hours: Third cycle of “Start It Up Slovenia”; IPG Mediabrands second in the world in gaining new business; Gathering of Croatian sports and marketing industry…

11/09/2018
BalCannes Stories Behind the Projects: Start It Up Slovenia; agencies: Formitas BBDO and Direct Media Slovenia
Interview

BalCannes Stories Behind the Projects: Start It Up Slovenia; agencies: Formitas BBDO and Direct Media Slovenia

20/08/2018
I Have a Dream – Faris Yakob: Dreams are slippery things, like fish, the harder you try to hold them the more they slip through your fingers
Opinion

I Have a Dream – Faris Yakob: Dreams are slippery things, like fish, the harder you try to hold them the more they slip through your fingers

19/04/2018
Statistics: Three most read texts in March were the breaking news hat Miša Lukić is leaving Publicis, Diary of a Methuselah with a million dollar question for Ilija Brajković, and news that Saatchi doesn’t have money for coffee and billboards, but has for billboards!
News

Statistics: Three most read texts in March were the breaking news hat Miša Lukić is leaving Publicis, Diary of a Methuselah with a million dollar question for Ilija Brajković, and news that Saatchi doesn’t have money for coffee and billboards, but has for billboards!

06/04/2018
Direct Media Academy will reveal how to turn dreams into reality
News

Direct Media Academy will reveal how to turn dreams into reality

03/04/2018
Next Post
Publicis Groupe new CEO outlines plans to create an agile 'platform' rather than a holding company

Publicis Groupe rolls out their ‘Sprint to the Future’ Plan










Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.