In the year of Dr. Martin Luther King, we continue our I Have a Dream series of articles with leaders of the regional communication industry. Today we hear about the dreams of Ivan Stanković, president of Communis.
My favourite childhood dream?
It was so long ago, I have no idea. Although, when I think better, I think I dreamed that I was Tito. He didn’t have to play the piano, and when he ate watermelon, he only had the heart of it.
What I dreamt of when I was entering the world of advertising?
I didn’t know anything about the profession, so my dreams mostly focused on everyday things. And of course, I was hoping this job would enable me a good and quality life. Later some ambitions also came into play…
What I dream of today?
To succeed in transforming Communis into the agency for the new digital age. That I continue to enjoy the beauty of this job so much. To write a second book. That my kids are happy and successful, among other things, working and developing this job and the Agency.
Which dream led me to where I am today?
I was brought to where I am more by a desire to do something than some specific dream. It was more about the game, and the pleasure of playing it, rather than some deliberate actions. And also the refusal to accept the fact that something is impossible. Only then it becomes a worthy challenge.
Do I dream more awake or asleep?
24/7 because dreams don’t have working hours. However, it’s best when you ‘dream’ some dream you are streaming for, just before you fall asleep. A dream which you are getting closer to, or some which is out of reach, so it becomes a sort of a bedtime fairy tale.
Are there any dreams I gave up on?
That I would know to sing. Or that I would play tennis like Djokovic. Still, even for dreams, a look in the mirror is the best corrective action.
