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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Diary of a Methuselah #22: With apology to Nataša Trslić Stambak, I would like to ask a question

PR doesn't need enemies. It is its own worst enemy such as it is

01/06/2016
in Opinion
3 min read
Diary of a Methuselah #22: With apology to Nataša Trslić Stambak, I would like to ask a question

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović, ekrem@www.media-marketing.com
Photo: Nataša Trslić Stambak

I received a reaction to the Diary published this morning, from Nataša Trslić Stambak, CEO of Grayling for South East Europe. The reaction relates to the part that refers to the agency Grayling, as a ‘subcontractor’ to BBDO’s campaign for the Croatian Tourist Board. I will cite Nataša’s message in its entirety:

Dear Ekrem,

I am glad that you are writing a diary, but despite the fact that a diary is a subjective form, if you publish it, it would be prudent to check the accuracy of the information relating to persons and companies you mention in your texts.

In terms of Grayling, you cited several incorrect information. For example, Grayling in Slovenia doesn’t actually work for HTZ. As for the Out of Office campaign, if anyone is a subcontractor then in this particular campaign it’s BBDO. Yes, they have created the idea and sold it to the HTZ. Everything else: conception, technical setting, design of activities on social media, collaboration with bloggers and PR support – all this and in 11 markets in Europe and the United States – was done by Grayling. I would just remind you of the famous saying that idea makes 1%, and implementation 99% of success.

Unfortunately, you haven’t even bothered to check all that, as it would have undermined the concept of your text. I can agree that the situation in PR in the region is poor – as many are boasting with a PR expert title, although they don’t deserve that. However, such malicious texts without verified information certainly don’t help to improve the situation in the field.

In the future – I urge you – feel free to contact me even on holidays, and on Sunday, and in the evening … the accuracy of information related to the agency and our clients always comes first for me.

Best regards,
Nataša

In our correspondence this morning I apologized to Nataša (and I do it publicly here as well) and promised to publish her comment as a correction. She said it is not necessary, but I still want to publish it, for me as well, for my moral integrity and my hygiene. In everything that Nataša wrote she is right, except in the part where it says that I didn’t check the information I received as it would undermine the concept of my text. It would mean that I premeditated to unleash some more fire on PR, where possibly accurate information would spoil my intentions. Not true. I never wrote that way about anything, so why should I do it with PR. After all, PR doesn’t need enemies. It is its own worst enemy such as it is.

So once again, I apologize to Nataša Trslić Stambak. Along with apologies I also have one question. Nataša, why haven’t you commented on my writing yesterday about Grayling as an Agency of the Year in South East Europe that has not provided us the news about the award on the night that it was presented, and not even the next day because it was a holiday in Croatia, but only the third day? You reacted to BBDO, and not to mistake of your own agency that is unforgivable in communication.

Today we had our first breaking news and interview, for which we sent two extraordinary newsletters. The news and the interview were about the strategic partnership between the Imago advertising agency and Ogilvy&Mather network. This caught a lot of attention so we had almost record number of visits to the portal. In the future, whenever we have similarly important news, we will make sure to get it to you ASAP.

Sarajevo, 31 May 2016

Tags: DiaryOpinionPR
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