PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home Opinion

Coronavirus: What if this had happened in 2005?

We are living through the most disruptive period in our nation's history since the end of the war

21/09/2021
in Featured, Opinion
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By Rory Cellan-Jones, BBC London

I just about remember seeing the newsflash about President Kennedy being shot. The fall of the Berlin wall and 9/11 are seared in my memory. But nothing compares to this pandemic in terms of the impact on everyday life.

But as I spend my day holding video-conferencing sessions with colleagues, FaceTiming my son and granddaughter stuck in a flat across London, and updating my various social networks, one thing strikes me: what if this had happened in 2005, just before the smartphone era began?

Many of the digital tools we are using to keep connected, fed and sane either did not exist back then or were available to only a few.

Facebook was one year old, but was still an American college phenomenon, only arriving at UK universities in the autumn of that year.

Neither Instagram or WhatsApp had been thought of. And talk of “social media” would have drawn puzzled looks, even though many people were rediscovering old school friends via Friends Reunited, which was bought by ITV in 2005.

YouTube was born that year, Twitter would come along the following year, and it was not until 2007 that Apple launched the iPhone.

Smartphones are now our main gateway to the internet, even when we are all at home.

Fifteen years ago, about eight million households had a broadband connection. Their desktop computers could access the internet at speeds up to 10 megabits per second (Mbps) – meaning that it would take about a minute and a half to download an album. Another seven million homes were still crawling along on dial-up connections.

That means all sorts of services that are currently proving vital were only just getting off the ground.

Skype had been started by Estonian entrepreneurs in 2003, but was still just an internet telephony and conference-call service. It did not add video until 2006.

If you did want to video chat with a counterpart you needed high-end, expensive equipment. Now we are using FaceTime and WhatsApp to see as well as speak to family and friends.

We are also discovering services such as Zoom and Bluejeans. At one point last week Zoom, hitherto used almost exclusively by business customers, was second only to TikTok in Apple’s App Store chart.

Today, 96% of UK homes have broadband internet connection with an average download speed of 54Mbps. That is making it possible for millions of people in office jobs to work from home.

The teleworking phenomenon, predicted for two decades, has at last become a reality – but only because enough of us have the connectivity and digital tools to do our jobs effectively.

From my loft, I can look technology bosses in the United States in the face, or discuss stories with a group of colleagues.

The lockdown is doing immense damage to the economy – but think how much worse it could have been.

As for online shopping, services such as Ocado and Tesco.com had been in operation back then for a few years but accounted for just 3% of retail sales.

They are now around 20% of sales and in recent days we have seen how vital the fleets of delivery vans and drivers have become to the way we live.

Fifteen years ago, before cloud computing made it easier for any business to scale up quickly, online retailers would have faced an even bigger struggle to cope with surging demand than they have this last week.

With millions of children home from school, online education platforms are feeling the strain.

But while there was plenty of talk about “edtech” back in 2005, most of the focus was on improving IT systems within schools rather than introducing remote learning at a time when many children would not have had a computer or a broadband connection at home.

We worry now that the health service does not have access to the technology it needs. But imagine trying to order a prescription or check out the symptoms of coronavirus back in 2005. GP surgeries were not online and the NHS 111 service did not exist (although its nurse-staffed predecessor NHS Direct did), so it may have meant hours waiting on the phone.

As for entertainment, flat-screen televisions were a new development, and high definition was coming, but TVs were not connected to the internet. That meant there were no streaming services, and no possibility of children joining in PE with Joe Wicks or parents taking an online yoga class.

Perhaps they might have dug out a Jane Fonda exercise video and stuck that in the VCR.

Neighbourhood apps such as Nextdoor have proved invaluable in recent weeks, helping communities organise assistance for vulnerable people. Mind you, in my street and many others, kindly neighbours put leaflets through every door offering help – community spirit does not have to rely on the latest technology.

There has been much concern in recent years about what smartphones and social media are doing to our way of life. We are told that online friends are not real friends, that there is no substitute for face-to-face contact, and that staring at screens all day is bad for our health.

But we may emerge from this crisis with a new appreciation for these technology tools, which can be extremely useful – and even life-saving – if used wisely.

Tags: United Kingdom
ShareTweetShare

Related Posts

News

Magazine covers swap celebrities for healthcare workers

21/09/2021
News

Ripped female athlets compete in sexy lingerie Agent Provocateur campaign

21/09/2021
Next Post

18 Tips on Advertising During the Coronavirus Crisis

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.