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  • Vijesti

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    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Young Lions from BiH are preparing for a trip to Cannes

Danijel Tepšić and Dajan Javorac from the agency Mania from Banja Luka will represent Bosnia and Herzegovina in Cannes, thanks to their project “Beat the sticks”

14/06/2017
in News
2 min read
Young Lions from BiH are preparing for a trip to Cannes 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

As part of the recently held Branding Conference in Sarajevo, organized by the agency Via Media, the first edition of the Young Lions competition was held in Bosnia and Herzegovina. This year Bosnia and Herzegovina will for the first time have its representatives in the global Young Lions competition, held as part of the most important global festival of excellence in advertising, the Cannes Lions festival of creativity.

This contest is not only an exciting competition, but also a project of socially responsible character, and in this spirit the partner of this year’s competition was UNICEF, which will cover the cost of travel for young BH lions, and in return receives the campaign created by the winning team.

Danijel Tepšić and Dajan Javorac from Banja Luka based agency Mania, who will leave for Cannes on the 16th of this month, won the competition with their PR campaign “Beat the sticks”, which aims to increase the awareness of parents and society that corporal punishment is an act of violence, and to increase awareness of the consequences of any form of violence.

With a courageous and provocative campaign, the young duo wanted to attract the attention of parents, the general public and the media, primarily to grab their interest and then to inform them about all the negative consequences that any form of violence against children wears.

The basic element that Danijel and Dajan conceived as a means of attracting attention are the objects from everyday life which parents have used for generations for “education and upbringing of children” by beating them. Thus, the range of items includes sticks, rods and even a rolling pin. Each of the items received an appropriate and humorous name, and a witty description that actually criticizes the people who use this method of disciplining their kids.

The objects would be offered as “products” that can be purchased in pop-up stores which aim to attract public attention. Upon entering the stores and seeing the products, visitors would then be informed of the negative consequences that these “educational” methods leave on children.

The campaign would be accompanied by digital and TV elements, and the basic message of the campaign is “Sticks for beating came from heaven. If they were any good, they would have remained there.”

Tags: Cannes LionsVia MediaYoung Lions
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