Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Nataša Šuledija and Matej Lončarić
Native Advertising Awards, the largest global award for native advertising, organized by the Native Advertising Institute in Berlin, has crowned the best campaigns in the past 12 months. Croatian 24sata returned from the Berlin expedition as the most rewarded native advertising house, with 11 awards, making it more successful than the giants like Bild, Forbes, CNN and CBS. The crown of these awards is for the Native Studio of the Year with up to 20 employees, in which 24ContentHaus won bronze.
Among the awards, there are three gold awards for the YouTube series Isti san, sponsored by Coca-Cola. In the ten episodes the main role is played by JoomBoos’s young influencers, who grew through the YouTube Talent show Videostar. Isti san also won gold for the best sponsored series, the best use of influencers and the best use of YouTube. Talent show Videostar won bronze in the best sponsored series category.
“We swept the world and domestic competition. JoomBoos is the largest YouTube network in the region. Its rating is 40 percent higher than the national television,” said JoomBoos leader Matej Lončarić, who received the prestigious awards in Berlin together with Natasa Šudelija, head of the 24sata native team. All of these acknowledgments would not have been possible without the top-notch Native Studio, which received bronze in the Native studio of the year with up to 20 employees category. Silver award was also swooped for #bezsrama campaign on which Native Studio worked for Pliva.
The jury rewarded it as the project with the best strategy and as one of the most creative campaigns. The campaign’s goal was to educate women about contraception and its relevance through questionnaires, articles, interactive microsite and social networks. More than 300,000 readers followed the campaign. In addition to this award, #bezsrama campaign also received gold for the best use of online media.
Another successful native campaign by 24sata, #SkiniSe for melanoma, won silver in the same category. The campaign which Zdrava Krava portal implemented for DM Company warned people about the importance of self-checkup in preventing skin cancer. The campaign was seen by over 250,000 people who could learn more about their skin, how to protect themselves from the sun, and where to look for help if they suspect they have cancer.
“Being in competition with icons like NY Times and CBS is a fantastic thing. We are proud and elated, as we return home with full bags of awards,” said Nataša Šudelija.
The jury of experts included top marketing and native marketing experts in the world. They were delighted with the 24sata studio which swept the competition and announced new campaigns.
You can find all Native Advertising Awards winners here.