Jelen beer, in cooperation with the Belgrade agency Popular Bruketa&Žinić OM realized the idea which communicates support of this brand to Serbian Paralympians.
During the games in Rio, one in ten labels on Jelen beer comes with a deer with one antler, because every tenth citizen of Serbia is a person with disability.
The modified label symbolizes support to the Serbian Paralympic athletes in Rio, but also support to all the persons with disabilities in Serbia, who are champions in their daily lives.
