Whole world unites to support campaign for the first official safe sex emoji

In light of the strong, positive international response to the campaign #CondomEmoji, a global leader among the brands that care about the sexual health and well-being, Durex, filed an official application to company Unicode to create the first official safe sex emoji. Campaign #CondomEmoji drew the attention of the world, causing an amazing response from people from as many as 140 countries. To date, the video has been viewed more than 16 million times, while users on social networks “liked”, shared and posted the campaign more than 700 thousand times, which means that every three seconds, starting with the launch of the campaign on November 18^th, someone showed their support.

In addition to the impact of the campaign on social networks, #CondomEmoji achieved widespread media support of the influential media in more than 50 countries, while the story of the campaign in the media has reached more than one billion people around the world.

Independent.co.uk wrote about the initiative #CondomEmoji: “It’s a smart marketing campaign, but there’s also an admirable social cause behind it,” while the magazine India Today wrote: “more than anything, the condom brand wants people to be comfortable in their skin and talk about sex — safe sex — as much as they would like.”

Volker Sydow, Global Director of Durex, commented on the incredible response to the campaign: “The support for a safe sex emoji has been overwhelming and emphasizes the outstanding need for a tool which young people can identify with and feel comfortable using to discuss safe sex,” Sydow said, and added: “The level of engagement and support across the world for this campaign has been truly staggering. It’s really struck a chord with young people around the globe, and so we hope that Unicode will support our call for an official condom emoji to enable safe sex to be part of young people’s conversation about sex.”

The campaign #CondomEmoji was prompted by research published by Durex on 18th November, which found that 84% of 16-25 year olds are more comfortable discussing sex using emojis and that an alarming 56% claimed not to worry about safe sex, with a third claiming not to care at all. Durex submitted their official application to Unicode – the organization which decides on which emojis appear as standard on all smartphones.