Violeta, the region’s leader in production and development of products for home hygiene, has launched a new brand to the regional market – Vesh! a new brand of washing detergent aimed at most demanding consumers.
Saatchi Croatia, which was entrusted brand communication, decided to position Vesh! not as a brand that screams “On! No! Stains again!”, but as a brand that celebrates more laid back approach to life. Vesh! celebrates the ease of living and freedom from the stress of clothing stains.
Along with the slogan “Let Vesh wash you”, the central part of the campaign is the TV ad produced by Rational International.
“The spot is an explosion of colours, textures, movements and emotions, and its protagonists are characters who find themselves in those “oh no, stains” situations. But they live with full lungs, they are not afraid to make a mistake, to err in judgement, to give in to passion, and sometimes even lose their mind. Unpredictable situations are an integral part of life, and with Vesh! they become fun,” said Saatchi&Saatchi Croatia in their statement.
CREDITS:
Violeta: Ljubica Stojić (Creative Director), Dijana Bilić (Brand & KA Manager )
Saatchi Hrvatska: Aleksadra Dilevska (CEO Publicis Groupe Croatia), Ivan Tanić (CD), Robert Pešić (CSD), Nebojša Cvetković (AD), Ivan Pavičić (SCW), Marija Škanata (AE), Petra Radnić (Digital Manager)
Production: Rational International.
Director: Mario Mlakar
Producer: Tiha Gudec
