What is a common trait for toilet paper, beet juice, croissant and takeaway food? All these are the small things that each of us can make great and special, and the place that brings all those little things that actually make up most of our everyday lives is Konzum.
“It is with us every day, in these everyday small things that we turn into something special and into memorable moments by our actions, playfulness, place or moment of use,” reads the description of the campaign titled “Small Until We Make Them Great”.
McCann thus continues its collaboration with the leading retail chain in Croatia, after a very successful 2018 which has produced, among other things, the incredibly popular Zdravoljupci (more than 4.3 million views on the YT channel). The new campaign, just like Zdravoljupci and the holiday campaign last year (“Unwrap Paper, Wrap Up Love”), offers the audience a catchy song to hum, performed by Mia Dimčić, one of the most popular Croatian musicians, specifically composed for this occasion.
The film was directed by Sašo Podgoršek, and the production house was Švenk. McCann’s team were Sandra Cindrić (account director), Daniel Vuković (chief creative director), Ivan Čepelak (creative director), Kruno Hržić (senior copywriter), Aleksandra Mudrovčić (art director), Mirel Hadžijusufović (art director), Emil Zelenko (DTP manager).
