Cute, cheerful and fun Zdravoljupci, who have been entertaining young and old alike over the past few weeks on various channels, have surpassed half a million views on Konzum’s official YouTube channel, and the comments of those who are delighted by these new plush characters are growing by the minute wherever they appear.
The campaign was conceived and realized in collaboration with agency McCann Zagreb, whose creative team not only created the characters, but also borrowed them their voices, gave them names and distinct characters.
“We are very happy that the Zdravoljupci campaign caused so much interest across Croatia and achieved significant success already in the first days of implementation. We expect even better results in the coming weeks, when we are preparing additional fun-educational activities aimed at presenting the importance and benefits of regular consumption of fruits and vegetables. However, even more encouraging than the number of video views is seeing that Zdravoljupci have already encouraged changes in eating habits. Namely, parents are leaving comments on social networks, and are talking with our employees at stores, saying with joy that their children began to eat more fruits and vegetables, inspired by the song of the Zdravoljupci. They are already singing along these characters and know the song by heart. Such feedback is the greatest motivation and encouragement for further activities and we believe that the campaign will achieve its most important goal – to contribute to the awareness of the importance of introducing larger quantities of fruit and vegetables into daily nutrition and to encourage positive changes in eating habits in a fun and creative way,” said Dunja Delić, Marketing Director, Konzum dd.
At the time of writing this, the number of views is over 600,000, and it shows no signs of slowing down…
