The programs of European Union countries are continually calling for the improvement of the quality of digital skills and their placement in the labor market. Recently Serbia has more intensively tackled this issue. Organized by the Association for Market Communications of Serbia (UEPS), on Tuesday, June 5, a panel on Education for Digital Technologies – what are universities preparing students for, and what companies actually expect from them will be held at the Museum of Applied Arts.
The aim of the panel is to discuss how Serbia is looking at the needs of digital skills, primarily the teachers through the entire vertical line of education, as well as what skills young people are bringing today to the labor market, and what are the needs of Serbian agencies and their clients. This is to be done through dialogue, in order to get better insight into the current state and propose new solutions for improvements.
Recent research suggests that companies in the region are lagging in adopting the digital way of doing business. Also, they show that most large companies are still lagging behind in the process of digital transformation and business modernization. New technologies and digital transformation should be on top of the list of priorities for development of major companies, experts say. The common goal of all is to create top experts, who will know how to apply the latest technology in practice.
Panelists are: prof. dr Slavica Cicvarić Kostić, Faculty of Organizational Sciences of the University of Belgrade; prof. dr Nataša Krstić, Faculty of Media and Communications, Singidunum University; Lea Stanković, Executive Director, Communis; Nikola Parun, PR, Digital & Media Manager, Ovation BBDO; Srđan Vasić, founder and CEO, Mosquito Video & Animation; Danica Marković, Account Manager, Homepage; Ivan Rečević, MarTech consultant, Gaia Consulting
