Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Digital Day Conference year after year raises the bar, always setting new standards in bringing world-class speakers, inspiration and selection of ideas from the global digital industry.
Modern technologies and their accelerated development call into question the trust in data, ads, brands, trends, logos, content, and ultimately the trust in experts. Digital Day 2019 wants to dive in deep and find out whom we trust, how we trust and whether we should?
Opinions on digital trust and domains in which it is necessary will be given by: Zach Pentel, Global Director – Brand Strategy @Spotify, who will talk about how to build a fashionable brand in a post-digital era, Ana Anđelić, Executive Brand Consultant, author and doctor of sociology, who was included in Forbes’ CMO Next list, who will give a crash course on “How to Survive an Algorithm Attack?”; Brian Braiker, Editor @AdAge with over 20 years of journalistic experience behind him will give a lecture with an intriguing title “The view from the trenches”, in which he talks about disruption in advertising, client-agency relationships and tech giants who are grabbing ever larger pieces of the digital cake. Then there’s Brian Morrissey, President and Editor in Chief @DigiDay Media who will share his views on the changes in the digital media and how it came to erosion of trust in these media.
Chapin Clark is Executive VP @R/GA, Copywriter, Executive Creative Director specializing in brand voice and social media content, and he will talk about Trust in the Age of Microcommunication – How faith in brands is built in tweets, Instagram uploads and Reddit posts? Steve Dool is the Head of Community Partnerships @Depop, the first stop for all those looking for the latest trends in app development. He has prepared a lecture titled New Wave Influence: Identifying and Nurturing Partnerships with Meaning in the Current Influencer Economy. In it, he will reveal how to make the smartest partnership for your business with other brands, influencers, products and the always present stakeholders.
Mark de Brujin, Vice President, Head of Marketing EMEA & MEE @SAP Customer Experience comes is coming to Belgrade to answer the eternal question of how to reach The ultimate customer experience: finding the balance between people and technology? Edward Cotton, Brand Strategy Consultant, Former CSO @BSSP will discuss the topic What contemporary brand logos tell us about the state of brand trust?
In the framework of the conference, the IAB MIXX Awards will be traditionally awarded to the most successful local digital marketing campaigns in Serbia.
Check out more details at www.digitalday.rs