Once again the agency Leo Burnett Belgrade has organized Leo Cannes Predictions in the week when the Cannes Lions International Festival of Creativity is held.
Every year, a list of 20 works is presented, which Leo Burnett believes will be in the running for the most coveted awards at the Cannes Lions.
This year, audience in the packed Cineplexx hall once again had the opportunity to try their skills as creative directors, and vote for their favorite campaigns which they believe will win the highest accolades.
Leo Burnett Cannes Predictions is a tradition that is held worldwide for over 30 years now, and in this period the accuracy of predicting the winners has been almost 90%.
Leo Burnett Worldwide Executive Chairman & Global Chief Creative Officer, Mark Tutssel, has selected a list for 2019. Mark has compiled the list for the previous 17 years, and in his career he has won more than 600 Cannes Lions.
Commenting on the year 2019, Mark Tutssel said: “Creative communication is developing rapidly, and award-winning work is more and more diverse. This year, we saw creative ideas that connect people, use human emotions, and add value to people’s lives. Our industry’s greatest challenge is to use creativity as a means of creating value for people and driving people to do good.”
