Expert jury of the Effie Serbia competition has selected the fifteen works that will enter the final stretch of the race for the prestigious Effie awards this year.
The campaigns that remained in the race out of all those that were entered into the competition, and which were implemented last year, are:
Pšenično je Zaječarsko
Nectar – Već 20 godina nije svejedno! (U tri kategorije)
#RADIMuMEKU
Vip Kinoteka
Booster – BEE MAD!
Transparentni keš krediti
Munchmallow – Priča za sebe (U dve kategorije)
Smartić Satić
Vip Žabalesku prepaid
Total
Vip Back to school family platforma
Intarifa postpaid – čet intervjui
The new season of the competition began on February 4, when the registration began. This year, the contestants had a total of 18 categories at their disposal.
The first round of jury included a total of 37 experts in the field of marketing communications, who had the task of selecting the most effective works from the dozens of works they received.
The jury assessed the works during two days, moderated by the Vice-President of the Jury, Jelena Šarenac (Henkel) and President Srđan Bogosavljević (Ipsos).
The final round of jury is scheduled for May 16th.
This year’s Effie Awards are the third in Serbia, and in the last two years, a total of 13 Bronze Effie trophies, four Silver and one Golden Effie were awarded.
Effie Awards are globally known among advertisers and agencies as awards that emphasize the effectiveness of communication, ie those that recognize all forms of communication that contribute to the success of brands.
