According to announcements from the media agency Zenith, next year, 75 percent of Internet users will search the web through their mobile devices. The report Mobile Advertising Forecasts thus states that mobile internet use is soaring in recent years.
In 2012, about 40% of users accessed web via their mobile devices. This year, that percentage rose to 68%, while, according to forecasts, in 2018 it will reach 79%. Similarly, in June report Advertising Expenditure Forecasts, Zenith forecasted that the mobile advertising next year will overtake desktop.
This media agency advises brands to focus their digital strategies a little bit on one, and a little bit on the other mobile device.
The study of this media agency, which is part of the Publicis Groupe, which focused on the investments in mobile advertising and the use of mobile devices, included 60 countries. Most users access the Internet via mobile devices in Spain (85%), in second place is Hong Kong (79%), followed by China (76%) and US (74%). In 2018, the top place in the rankings will be taken by Hong Kong, because by then as much as 89% of users will access the Internet via mobile devices.
“Mobile devices are already the primary means of accessing the internet across the world,” said Jonathan Barnard, Head of Forecasting at Zenith. “Countries in Western Europe, Asia and North America are leading the transition, but mobile technology is spreading rapidly everywhere. Next year mobile devices will become the main vehicle for internet advertising as well.”
