The Grand Sempler, the highest award of the Sempler Awards Competition for the best media strategies in the Adriatic region, went to The Bedtime Storytellers project, created by Grey Ljubljana for A1 Slovenija. The project also received two Golden Semplers. Two Golden Semplers were awarded to New Moment New Ideas Company Serbia, Luna TBWA Group with OMD Slovenia and Direct Media Group each.
“All the jury members were impressed by The Bedtime Storytellers project. We mutually decided that it is worthy of the highest award. It involves the use of different channels and target groups in an exceptional way. The target group – the elderly – is the one that creates the content in the whole campaign, which makes the project even more special,” said Darko Ivančević, the president of this year’s Sempler Awards Jury, VP for Staropramen at Molson Coors.
The Golden Sempler was not awarded only in the best use of data or research initiative category. “Data is the key tool in media strategy planning, that is why the jury expected that the entries would reflect results of the relevant use of data. Unfortunately, none of the entries included it, so we decided not to give the award in this category. This is our message to entrants in the following years to clearly explain how data contributed to the media strategy success,” Ivančević added.
At the Sempler Awards Show after the first day of the 19th media trends conference SEMPL two special TOP SEMPL Awards were also given. Award for The Media Manager 2017 went to Peter Frankl, editor-at-large and CEO of Finance newspaper, while Maša Crkovič, head of analytics and CX at Futura DDB received the Future Media Star 2017 Award.
The following are the winning media strategies of The Sempler Awards 2017 with credits.
THE GRAND SEMPLER FOR THE BEST MEDIA STRATEGY OF THE YEAR
The Bedtime Storytellers
Client: A1 Slovenija
Advertising agency: Grey Ljubljana
Media agency: Grey Ljubljana
Production house: Multipraktik, Zavod Tevefon, 1. Programme of Radio Slovenia, Nordic Art Initiative – NAI
Credits: A1 Slovenija, Grey Ljubljana, DSO Fužine, Taktik (public relations), Sonce.net (social media)
THE GOLDEN SEMPLER FOR THE BEST PR-STRATEGY OR PROMOTION
One Book for Peace
Client: Interreligious Council of Bosnia and Herzegovina
Advertising agency: New Moment New Ideas Company, Serbia
Production house: Emote Production
Credits: Žarko Sakan, Jasmina Nikolić, Ana Šutić, Kalpesh Patankar, Igor Milovanović, Sambhav Khandelwal, Marija Bajić, Dragan Rujević, Maša Vučković, Branka Conić, Vladan Andjelković, Goran Rudinac, Stano Djuranović, Aleksandar Krstić, Mirnes Kovač
THE GOLDEN SEMPLER FOR THE BEST TECHNOLOGY APPROACH
Mobile app Triglav Rekord
Client: Zavarovalnica Triglav
Advertising agency: Pristop
Media agency: Pristop Media
Production house: Sportradar
Credits: Tjaša Kolenc Filipčič, Alenka Bešter, Luka Kunavar, Jaka Jauh, Rok Štebe
THE GOLDEN SEMPLER FOR STRATEGIC USE OF MEDIA MIX
Start it up, Slovenia!
Client: Spar Slovenija
Advertising agency: Formitas BBDO
Media agency: Direct Media Komunikacije
Production house: Pro Plus
Credits: Mojca Randl, Janja Štular, Donald Rose, Aleš Muhič, Mitja Tuškej
THE GOLDEN SEMPLER FOR INNOVATIVE USE OF THE COMMUNICATION CHANNEL
Laško Bet: live
Client: Pivovarna Laško Union
Advertising agency: Luna\TBWA
Media agency: Media Publikum
Production house: Pro Plus, DVB, Event Lighting
THE GOLDEN SEMPLER FOR THE BEST TARGETED CAMPAIGN
Take care of yourself
Client: Association of paraplegics and quadriplegics of Serbia (SPIKS)
Advertising agency: Direct Media Serbia
Media agency: Direct Media Serbia
Production house: We Are Production
Credits: Mirko Bunčić, Marijana Stefanović, Voljena Daničić
THE GOLDEN SEMPLER FOR THE EXPERIENTIAL CAMPAIGN
The Bedtime Storytellers
THE GOLDEN SEMPLER FOR THE BEST USE OF DIGITAL WORLD
The Bedtime Storytellers
THE GOLDEN SEMPLER FOR THE BEST SOCIAL MEDIA CAMPAIGN
Leave your Family Nest
Client: Vzajemna zdravstvena zavarovalnica
Advertising agency: Futura DDB
Media agency: Futura DDB
Production house: Ekipa Pr Hostar
Credits: Robert Bohinec, Ana Kogovšek, Dragana Josipović, Barbara Tomc, Gregor Firbas, Iztok Perko, Marko Piškur, Blaž Topolinjak, Goran Hrvaćanin, Dejan Krupić, Anže Godec
THE GOLDEN SEMPLER FOR THE BEST USE OF MOBILE
ZOE explores
Client: Renault Nissan Slovenija
Media agency: OMD Slovenija
Advertising agency: Mediodrom
Production house: Mediodrom
Credits: Milena Jakovljevič, Renata Penca, Denis Bertole, Dominik Skornšek, Matic Babnik
THE GOLDEN SEMPLER FOR THE BEST NEW MEDIA/MEDIA FORMAT
One Book for Peace
THE GOLDEN SEMPLER FOR THE BEST USE OF DATA OR RESEARCH INITIATIVE
The jury decided not to give an award in this category.
TOP SEMPL SPECIAL AWARDS
Media Manager 2017: Peter Frankl, editor-at-large and CEO, Finance newspaper
Future Media Star 2017: Maša Crnkovič, head of analytics and CX, Futura DDB
