PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Teen Maternity Clothing campaign recognized with ADCE’s Creative Distinction Award

Hasan & partners’ campaign for Plan International Finland raises awareness of child and teenage pregnancy in developing countries

11/04/2018
in News
2 min read
Teen Maternity Clothing campaign recognized with ADCE’s Creative Distinction Award 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Every year seven million children under the age of 18 become mothers in developing countries. To raise awareness of the issue, child rights organisation Plan International Finland recently commissioned one of Finland’s most respected fashion designers, Paola Suhonen, to create a clothing collection that the world should not need – maternity wear for 12-year olds. Conceived by Finnish communications agency hasan & partners, the fashion-inspired campaign has received the ADCE Creative Distinction, a special honour that recognises the most inspirational creative ideas with an outstanding societal impact.

The fashion collection, which is entitled ‘Hamptons’, features a set of six maternity dresses with a childlike aesthetic: fringes, bright, bold colours and soft blues. The playful prints of kittens on light cotton are a stark contrast to the severity of the life child mothers live: “I designed a collection that I wish is not needed and that I don’t want to sell”, said Paola Suhonen.

For the launch of the campaign, the clothes were displayed on child mannequins in the windows of the most popular fashion street in Helsinki. Two online films (75 seconds and 45 seconds), billboards, international social media and PR programme supported the campaign. The campaign occupied the same media where consumers are used to seeing fashion brands, resulting in an outstanding growth of the number of donors and sponsors.

https://www.youtube.com/watch?v=nCvAqKladOM

“It’s total bullshit that charity advertising shouldn’t have sales objectives. Of course it has the same goals as other advertising”, said Anu Niemonen, senior creative at hasan & partners. “In this case our value in earned media was 56,6 million euros; we reached over 70 million people with our important message, increased the amount of monthly donors by 40 % and sponsors by 740 % compared with the previous campaign.”

CREDITS:

Anu Niemonen, senior creative

Joel Lindgren, creative

Tobias Wacker, creative director

Eka Ruola, executive creative director

Marc Stevenson, executive producer

Meeri Koutaniemi, photographer

Paola Suhonen, designer and director

Leandro Righini, DOP

 

Tags: ADCEcharityCreative Distinction AwardFashionhasan & partners
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