The Saniss Awards is an international competition dedicated to creativity in healthcare, pharmaceutical and wellness communications. Established in the aftermath of the pandemic, the competition brings together agencies, brands, healthcare institutions and communication professionals who use creativity and strategy to contribute to a healthier society. This year’s edition attracted entries from numerous countries around the world, while the official awards ceremony took place in Barcelona.
The significance of this recognition is further reinforced by the composition of this year’s jury, which included 95 international experts from the fields of creativity, healthcare, pharmaceuticals, technology and communications. Among them were Omar Orellana (Pfizer), Maria Matachana (Nestlé), Anna Ewer (Clue), Francisco Montoya (VML Health) and Nico Smith (Grey Health). This year’s winners also included campaigns created for global brands and organisations such as Amazon Music and Bayer.
“Straighten Up” is a public health project that transformed digital citylight displays into interactive BodyScan screens designed to assess body posture. In just a few moments, passers-by could check the alignment of their spine, receive immediate feedback and, if an irregularity was detected, take the first step towards scheduling an appointment with a physiatrist. The campaign turned an advertising medium into a preventive healthcare tool, encouraging people to pay attention to an issue that is becoming an increasingly common consequence of sedentary lifestyles.
