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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Some of the numbers of Super Bowl 52

In-game ad spend for Super Bowl LII totaled around $414m, the most for a regulation game

07/02/2018
in News
2 min read
Some of the numbers of Super Bowl 52

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: TheDrum

After the real-time action wore off after the Super Bowl, the industry put out all manner of numbers and data, helping paint an interesting and compelling picture of how brands fared on the most significant ad day of the year.

Below is a selection of data and insights that showed the movers and shakers during Philadelphia’s historic win.

Super pricey time

A preliminary estimate from Kantar Media’s in-game ad spend for Super Bowl LII totaled around $414m, the most for a regulation game. Last year’s game, which was the first Super Bowl to run to overtime, brought in $419m.

Football is a 60-minute game — but this year’s advertising was a game in itself. The total commercial time from paying sponsors, the NFL and NBC Universal networks was 49 minutes, 35 seconds.

A ‘spot’ of streaming upticks

Spotify tracked the boost in streaming during the halftime show, and for various ads throughout the game. Justin Timberlake’s hit singles ‘Mirrors’ and ‘Suit & Tie’ both received an over 500% increase in streams in the hour following the performance.

The Prince tribute that happened near the end of the Timberlake medley brought an instant spike from fans of the Purple One. There was a 205% increase of streams for his overall catalog — a boost of 916% for ‘I Would Die 4 You’ alone.

Other songs that received a Super Bowl boost: ‘Adventures in Mental Health’ from Will Powers for Squarespace (671%) and Skylar Grey’s ‘Stand by Me’ for Budweiser (408%).

Australia takes Facebook

In data released from Facebook, over 62 million people shared 270 million interactions during Super Bowl 52, 90% of those interactions taking place on mobile.

A stand-out in the brand bowl for Facebook was Tourism Australia, which spoofed a trailer for a Crocodile Dundee “remake” starring Chris Hemsworth and Danny McBride. Four teaser trailers were optimized for mobile on Facebook and Instagram just before halftime. The campaign will continue with Facebook Live sessions with global ambassador Hemsworth, and additional videos on Instagram and Facebook.

Audiences had the time of their lives

Eli Manning and Odell Beckham, Jr. went dirty dancing last night, and a panel of 250 respondents from AudienceProject thinks the New York Giants were the real winners. The spot that entertained them the most, however, was the Dinklage-Freeman brand battle for Mountain Dew and Doritos’ new respective flavors.

Meters, blitzes and some super Clios

USA Today’s Ad Meter turns 30 years old this year. Its top ad, based off of public and panel vote, was Amazon’s Alexa Loses Her Voice, featuring celebrity replacements like chef Gordon Ramsay, rapper Cardi B, actress/comedian Rebel Wilson, and Anthony Hopkins.

The Amazon spot also took the top spot in YouTube’s Ad Blitz, followed by Groupon’s Tiffany Haddish-led Who Wouldn’t commercial, Pepsi’s Generations extended cut, and Bud Light’s The Bud Knight (dilly, dilly). Overall, Super Bowl ads saw a 16% increase in viewership compared to last year’s totals—52% more people watching from their living room than in 2017.

Tags: AlexaAmazonFacebookKantar MediaSuper BowlTide
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