Source: Adweek
The investment firm Piper Jaffray conducted its annual „Taking Stock With Teens“ report that saw into the social media use among teenagers in 44 US states, and it showed that Snapchat is still the teens’ most favorite app, with 47% of them prefering this platform.
Last year Snapchat commanded 35% in the same study, while Instagram this year stands at 24%. Nine percent of teens said Facebook is their favorite social app, 7 percent chose Twitter and 1 percent said Pinterest is their favorite.
In terms of devices, 82% of teens anticipated that their next phone would be an iPhone, up from 81% this spring.
When it comes to retail, Amazon is the favorite website of 49 percent of teens, followed by Nike.com at 6 percent and American Eagle’s website at 5 percent.
Starbucks is teens’ favorite restaurant with 11 percent of upper-income teens and 12 percent of average-income teens picking it.
