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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Short report from the first day of PRO PR Conference at Zlatibor, Serbia

Authenticity, GDPR, Storytelling, localization, radio, digital … many topics were discussed on the first day of the PRO PR Conference

13/04/2018
in News
4 min read
Short report from the first day of PRO PR Conference at Zlatibor, Serbia

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

16th PRO PR Conference opened yesterday at the Mona Hotel’s congress center at Zlatibor, Serbia. This international event, initiated with the idea of ​​gathering eminent experts from the field of public relations and guided by the motto of networking in motion, is traditionally a guest of a different country from the region every year, so this year’s host was Zlatibor, the attractive mountain resort in the Republic of Serbia.

Short report from the first day of PRO PR Conference at Zlatibor, Serbia 6

At the opening of the conference guests were welcomed by Vladimir Živanović, director of the Tourist Board Zlatibor, which is the host and partner of this year’s PRO PR Conference, who also pointed out that Zlatibor is a tourist resort of Serbia and that he is very pleased that such a conference has come to Zlatibor.

Short report from the first day of PRO PR Conference at Zlatibor, Serbia 8

Danijel Koletić, president of the organizing committee of the PRO PR Conference, took over and pointed to the rapid changes in the world of public relations, the ethical challenges and the transformation of communication habits within different generations, underlining the transformative power of PR industry to change perceptions.

The first lecture was held by Maja Jovanovic from the Novak Djokovic Foundation, who pointed out that children are the ones who will build the future, and outlined the ways in which the Foundation she represents helps build that future through supporting the youngest members of society. The stage was then taken by Olga Podoinitsyna, board member at VTB Capital, who shared with the audience the importance of corporate authenticity, especially in B2B communication in today’s digital age.

Short report from the first day of PRO PR Conference at Zlatibor, Serbia 2

CEO at Lude Ribe & AHK Consulting Ana Keglović Horvat took the Conference participants deeper into the topic of GDPR, stressing the implications which failure to comply with it could bring to the unprepared businesses. She underlined that the purpose of GDPR was to ease life for the user, rather than for the company, and shared a number of practical tips on how to avoid not only crises, but also potentially draconian fines.

CCO & Director (Slovenia) & Chief Business Development (Adriatic) at Publicis One, Toni Tomašek, in his lecture focused on the changes that Digital brings to PR, and above all the location where users are today and where brands are not invited – their own personal channels. However, there is a way to get behind these walls without breaking them down, and the key is in the content that users will be happy to open their door to. Tomašek shared a range of case studies on exactly such content, underlining that brilliant results come from cooperation of PR and marketing departments.

Short report from the first day of PRO PR Conference at Zlatibor, Serbia 4

The participants of the PRO PR Conference also had the opportunity to hear a wealth of information about the specificities of the market (or rather markets) in Africa in a lecture held by Robyn de Villiers, president and CEO of Burson Cohn & Wolfe and one of the leading women of the communications industry in Africa. Robyn tore down some of the myths and stereotypes about the continent which is home to six of the ten fastest-growing economies in the world. She also shared a number of actionable tips on how to do business in this highly diversified market. A couple of those tips that we would highlight are: localization of all levels of business (from communication to organizational structure), and “not choosing sides” when operating in a market where changes are often abrupt and unexpected.

The program of the first day concluded with a panel on radio and PR today, which discussed the challenges that this traditional media faces in the age of voice activated devices and fragmentation of audience, but also the potentials that the digital age can bring. Discussing radio were Silvija Londero, Director and Editor-in-Chief at Media Servis, Arnela Lojo, PR Manager and Spokesperson at RSG Media Group, and Predrag Anđelković, CEO S Media, with moderator John Shield, Corporate Communications Director at BBC.

In addition to lectures by experts from the region, tomorrow’s program will include Biagio Carrano, Founder and Director of eastCOM Consulting from Italy, Sophie Brendel, Director of Marketing and Communications at Victoria and Albert Museum from the United Kingdom, Sean Gardner, co-founder of Huffington Post, and Fiona Czerniawska, co-founder of Source Global Research from the UK.

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