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  • Vijesti

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    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

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    Irena-naslovna

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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Home News

Self-regulatory body in the field of advertising established in Serbia

NAESO members are legal persons whose business activities are related to advertising

22/04/2019
in News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: Marketing mreža

With the establishment of the National Association for Ethical Advertising Standards (NAESO), Serbia has gained an important self-regulatory body that will work in partnership with all stakeholders in the media market, state institutions, professional associations and international organizations, to promote ethical standards in advertising and marketing communications.

NAESO members are legal persons whose business activities are related to advertising, while non-profit, non-governmental organizations and associations can have the status of affiliated members and partners.

Adherence to and application of ethical standards in advertising will contribute to improvement and development of the media market in Serbia, and will bring benefits to all actors in the market – from advertisers, marketing agencies, media publishers, to consumers. Plan of work of the association pays special attention to joining the European Advertising Standards Alliance (EASA).

“Establishing a self-regulating body is an important step in regulating relationships in the field of marketing communications and advertising. It was preceded by the drafting of the Marketing Communications Code of Conduct, which is in line with local and European regulatory principles, and which was prepared by an expert team over a period of several years. Continuous communication with colleagues from different European countries and partners from the sector made it possible for the idea of ​​creating this body to mature and to be realized now,” said Vanda Kučera, coordinator of the NAESO Working Group.

“NAESO will implement its mission through the provision of expert advice and interpretations related to the application of the Code of Conduct, validation of complaints pertaining to advertisements and advertising campaigns, ongoing educational activities, as well as cooperation with all organizations and associations that are interested or can provide certain expertise. At this stage, it is especially important that all who engage in marketing communications recognize the advantages that self-regulation brings with it, and support the development and work of NAESO,” explained Jelena Ivanović, executive director of the newly formed association.

Tags: LawsNAESOSerbia
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