First more serious snow fell in Zagreb at the beginning of the month. It was an ideal opportunity to replace the all too familiar traffic madness, caused by a flake or two, with a light, romantic walk through the freshly salted streets of Zagreb.
Wrapped in the trendy oversized jackets bought in the last round of sales, we went down to the Zeleni val, and continued through Heinzelova street, to see if the lights in agencies were lit even after 17:00h (it’s usually the time when a new brief drops in, or a client sends touchups that need to be finished by tomorrow morning). But soon we got a much bigger surprise than the couple of dark windows, in the form of billboards and posters we came across. And the surprise was certainly a pleasant one. A new/old friend is back in town (and obviously on the regional scene) – Saatchi & Saatchi Croatia!
Even before seeing the logo at the bottom of numerous shrewdly placed billboards and posters, we noticed they had that irresistibly recognizable signature of this well-known brand within the Publicis One group. In their own signature style, Saatchi announced their great comeback to their colleagues from other Zagreb agencies. Short, clear, interesting!
After all we saw, only two things remain to be answered: what was the reaction from the other side, and most importantly, who is actually in the new Saatchi team?
Regarding the former, we are certain that the background of it all is a friendly greeting, so we have no doubts that the reactions were positive and that there was no shortage of warm welcome.
As for the latter – we went to work. More on that soon!
