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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Sci-fi billboard firm targets consumers in Eastern Europe

Bidooh will add up to 3,000 new digital billboards over three years in Bosnia and Herzegovina, Croatia, Czech Republic, Slovakia and Romania

24/10/2018
in News
2 min read
Sci-fi billboard firm targets consumers in Eastern Europe

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: WARC

UK company Bidooh has struck a deal to roll out 3,000 of its digital, Minority Report-style billboards across central and Eastern Europe.

The company’s founder, Abdul Alim, was inspired to create Bidooh after seeing the 2002 Tom Cruise movie Minority Report, in which screens convey personalised messages to people as they pass by, the Financial Times reports.

Bidooh adds a control box and a camera to standard digital billboards. The camera uses facial recognition to see who is passing and the box lets the platform’s user tailor ads accordingly. Currently, there’s a delay of one minute before the bespoke ads appear.

The company used a screen at a shopping centre in Northern England, for example, and it was found more men than women passed the billboard on weekday mornings, and so ads at that time could be directed at men.

Advertisers are charged by the second and can either use traditional payment methods or a form of blockchain created by the company, using tokens called DOOHs.

Based in Manchester, Bidooh has 16 test screens across the UK and now operates 27 more screens in Bosnia and Herzegovina with Darko Ban–Bidooh CZ, its partner in the Czech Republic.

Bidooh handles the technology and provides the advertisers, while its partners contribute the screens and other infrastructure. Revenue is then shared with billboard owners.

The new deal, struck with Darko Ban and a Romanian firm, involves installing 300 screens initially, and up to 3,000 over three years in the Czech Republic, Slovakia, Bosnia and Herzegovina, Croatia and Romania.

Globally, the outdoor advertising market is worth around £34.8bn. Mr Alim told the FT the new technology would open up the digital platform to smaller businesses.

“You don’t need an agency. We cut out the middleman,” he said. “It is cheap, accessible from anywhere and you can use it in real time.”

The company has sold more than $5 million of DOOH tokens in an initial coin offering, which closes on October 31. Bidooh charges 1.4 US cents, or 1 token, for a 10-second advert on the screens, or $28 for 2,000 10-second slots. At the initial coin offering price, advertisers can get 2,000 tokens for just $1.

Each advert had to be approved by an employee before going live, Mr Alim said, and only generic information on people was collected.

Tags: BillboardsOOH
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