In honour of the return of its gold product to the market after more than a decade, Carlsberg Serbia has gathered a large number of celebrities and friends of the company to reminisce of the decade of existence of the LAV Premium beer. A multimedia performance brought back the period from 1998, when LAV Premium came into production, until 2008, during which the famous beer from Čelarevo broke records in production, sales and popularity.
“LAV Premium has marked an entire era for employees at the Čelarevo brewery, as well as consumers across the country. Its recognizable packaging and special taste have been embedded in our minds and we are very honoured to bring back a piece of history into retail stores across the country,” said Marko Simić, manager for local brands, Carlsberg Serbia.
A special surprise was the collaboration between actor Srđan Timarov and Nataša Miljković, a well-known TV host and his ex-wife, with whom Srđan did an exciting sketch with reference to the decade during which Google, Facebook, YouTube were first established, when some of the greatest films of modern times were premiered, and, among other things, the decade when people enjoyed the taste of LAV Premium. Srđan played this role as the star of the LAV Premium ad dating back to 2004, and which Srđan revived especially for this opportunity, through a performance accompanied by a dance troupe.
