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  • Vijesti

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    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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Regional representatives in Euro Effie juries!

Effie Awards Europe has announced juries for this year's competition. Six Slovenian and two Croatian representatives join the two juries

08/05/2019
in News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Since 1996, the Euro Effie Awards have been the golden standard of proven effective market communications.

The European Association of Communications Agencies announced the members of the jury of the Effie Awards 2019. Traditionally, there will be two juries: the first round jury, who decide on the finalists, and the second round jury, who decide on the winners. This year the juries, for the first time in the history of the European edition of this contest,  will be led by representatives of both clients and agencies.

The first round jury will be chaired by Bastien Schupp, Vice President of Global Brand Strategy and Market Communication, Groupe Renault, while Harjot Singh, Strategic Director, McCann Worldgroup, will head the second round jury.

Prvostepeni žiri će prijavljene kampanje ocjenjivati imeđu 13. i 14. juna, dok će drugostepeni žiri zasjedati u Briselu 26. juna 2019.

In the first stage jury of 45 members, there will be four representatives from Slovenia and two from Croatia, who will decide on who will enter the shortlists.

Representatives from Slovenia are Mojca Avšič (Telekom Slovenije), Peter Curk (Petrol), Andrej Krajner (NLB) and Urška Tuškej Lovšin (FDV).

Croatia’s reps in the first stage jury are Ante Šalinović (Media and Advertising Research Director, Ipsos Adria) and Dino Bijač (Marketing and R&D Director, Adria Snacks Company).

Ante Šalinović and Dino Bijač

In the second round jury, with more than 30 members, Slovenia will be represented by Vikrotija Radojevič Mavrič (Mercator) and Matjaž Butara (Adriatic Slovenica), who will help decide on the winners of Effie Awards Europe 2019.

Vikrotija Radojevič Mavrič and Matjaž Butara

“While most of us push to get the most creative campaigns out there, the only thing that really counts is their effectiveness. I am honoured to chair the jury of this prestigious award and look forward to reviewing powerful cases with my fellow marketers!”, said Bastien Schupp.

Harjot Singh added: “Effectiveness is the only measure of the value of our work. As the landscape of our industry changes and broadens the discourse on effectiveness must keep pace. It must be dynamic. The Effies are the most definitive, credible and recognized standard of the most compelling effectiveness stories for our industry. The new changes to the Effie program and the new categories that have been introduced as a result are all very exciting and timely. They have been made possible by the relentless hard work and deliberation from all members of the steering committee and I am very excited to see it all come to life in 2019.”

Effie Awards Europe this year also added two new categories:

– Marketing & Business Solutions, which will award innovative marketing and business solutions that bring results ain any communication activity.

– Best of the Best, which recognises the most effective marketing efforts in the region and is open to any campaign that has won a Gold Effie in any national Effie Awards program in Europe in 2018.

Find out more here.

Tags: CroatiaEffieEuro EffieSlovenia
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