Earlier this year, Raiffeisenbank Croatia and McCann Zagreb showed that in order to discover RBA’s world and cash loans in HRK you only need 5 minutes, and now they reminded that for a peaceful, fulfilled and balanced life, it is equally important to arrange your housing loan well, same as you do with your living space. Who doesn’t think about buying or renovating an apartment or home today, or refinancing an existing housing loan?
This is where Raiffeisenbank Croatia takes the spotlight, with a very simple message in the new campaign: in the RBA world, the conditions of financing housing loans can be adapted to your lifestyle and tailored to your own desires.
“Meeting a variety of customer desires and adapting to everybody’s lifestyle is not always easy. As the RBA housing loans do this successfully with the RBA clients, so our agency adjusts to all our wishes and requirements, and the result is another great campaign! The great organization and atmosphere during the filming, and later the production of all the materials that accompany the new campaign, are just a part of the puzzle of long-lasting collaboration between RBA and McCann. We look forward to the first results of the campaign, which, we are convinced, will be excellent, as well as new projects that are already in the making,” the RBA said.
The spot was directed by Dalibor Matanić, production house was Val, and photographer was Damir Žižić. McCann’s team were Ines Kalinić (account director), Daniel Vuković (chief creative director), Goran Božić (creative director), Krešimir Grancarić (art director) and Marina Javor (DTP manager).
